ABOUT US
Build the Smarter Way to Shop!
ShopBack , the #1 rewards and discovery platform in Asia-Pacific, enables shoppers across the region to shop ‘The Smarter Way”. It is a one-stop rewards and discovery platform for users to earn cashback, while delivering performance-based marketing to merchants. First launched in Singapore in 2014, ShopBack has since expanded its reach to Malaysia, Indonesia, the Philippines, Thailand, Taiwan, Australia, and more recently, Vietnam and Korea. In Singapore, the company has also extended its service offering with ShopBack GO, an app-based rewards platform for in-store shopping, dining, and entertainment. We are a passionate team that wants to drive innovation and build a product that we love and are all proud of!
ShopBack partners with over 3,000 merchants including Taobao, Expedia, Shopee, ZALORA to reward its users with cashback across a wide range of categories including general merchandise, travel bookings, fashion, health and beauty, groceries, and food delivery. To date, US$100m in cashback has been awarded to our over 20 million users.
We have global ambitions and are up against international incumbents in a rapidly emerging field! We are expanding our existing team and are looking for passionate talent across APAC to be part of this exciting journey. If you are inspired to take up new challenges and leave a mark on the e-commerce landscape, then come and be part of our growing ShopBack Family!
ShopBack seeks a skilled communicator to join the content superstar team. The ideal person for this position should be able to create and manage content for various online channel like blog, Facebook, Instagram, Twitter, and YouTube, and TikTok. You would be working with different teams from different departments and with external agencies to drive long term strategies, planned campaigns and day to day social content. You will also need to be a storyteller, a creative visionary, passionate and naturally curious about social and have then understood the in-and-out of how they work.
Responsibilities:
Build and execute a full spectrum of social media & content strategies that ladder up to our marketing campaigns’ objectives.
Foster relationships with key audiences to deepen brand engagement, extend our reach across the web, increase user sentiment, develop a strong grassroots understanding of issues, pain points and preferences through community and social media.
Oversee social media and influencers campaign elements, including briefs, budget management, contract negotiations, and integrations into media and content.
Track, analyze, and report the impact of social media, blog, and influencer marketing activities.
Work seamlessly in tandem with our many cross-functional partners on Campaign, Creative, Business Development, Sales, and PR.
Develop larger-scale plans for social media & influencer outreach.
Monitor social media feeds of competitors and influencers to gauge trends and inspiration.
Requirements:
Bachelor's Degree in Marketing, Communications, or a related field.
Excellent communication skills in English (written and spoken).
5+ years of experience as Social Media Marketing with at least 3 years experience working within influencer communities.
Ability to project manage and multitask, in a dynamic and result-oriented environment.
Enthusiastic about social media trends and understanding audience segments.
Experience handling blog, Facebook, Instagram, Twitter, YouTube, Tiktok, and any other social platform.
Preferably having good knowledge about SEO content.
Comfortable with using data to derive actionable insights.
