**Job Description**:**Life at Grab**At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.**Get to know the team**:Grab is a leading superapp in Southeast Asia, providing everyday services that matter to consumers. More than just a ride-hailing and food delivery app, Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across over 400 cities in eight countries.Powered by technology and driven by heart, the performance marketing team's mission is to drive Southeast Asia forward by creating economic empowerment for everyone. If this mission speaks to you, join our team today!**Get to know the Role**:The role is an in-house expert who consults with diverse teams on performance/growth-related matters. This role is responsible for driving day-to-day performance marketing topics for selected Grab verticals across the region and providing thought leadership to key stakeholders.Additionally, this role will initiate and drive business cases of important measurement-related projects to drive efficiency and performance of partners.**The day-to-day activities**:- Initiate, own and drive team-wide measurement projects collaborating with diverse teams ranging from ad ops, analytics to tech teams- Formulate quarter plans, strategies and budgets for performance marketing with local teams across selected verticals- Deliver user acquisition numbers within targeted performance marketing KPIs such as CAC and conversion rates- Drive cross-functional projects across product, analytics, marketing and partnership teams.- Extend the boundaries of performance by engaging in experimental activities and providing thought leadership / roadmaps to both internal teams and external vendors regularly**The must haves**:- Bachelor's degree in marketing, statistics/maths and tech-related majors- Deep understanding in measurements (broader industry changes e.g. IOS14.5, Facebook AMM, multi-platform tracking), underlying building blocks (attribution windows/models, events, payload params) and marketing mix optimization will be critical- 5-6 years of experience in tech-driven verticals such as e-commerce & travel- Strong commercial sense, creativity and agility to exploit business opportunities- Track record of driving performance marketing across Southeast Asia- Proficiency in any programming language (e.g. SQL/JS/Python) highly valued- Self-starter and an exceptional can-do attitude**Our Commitment**We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.**About Grab**Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.**Join us today to drive Southeast Asia forward, together.
