ROLE POSITIONING AND OBJECTIVES
This role is part of Consumer Strategy team.
The role is responsible to support in generation of product and consumer insights that drive consumer relevant product strategy development and also in delivering the consumer strategies and baseline for faster decision making.
Reports to: Head of Consumer Strategy & Planning – New Category
Reporting Level: Individual Contributor
Geographic Scope: Local
WHAT YOU WILL BE ACCOUNTABLE FOR
Provide support in providing high quality insights and reporting to drive organizational step change towards digitization Proactive structured approach required to feed into business to support the quick decision making. Ensure the integrity of insights and its integration in the decision-making process Continuous analysis of consumer and market trends, ongoing industry and competition analysis to distil and drive effective Marketing Strategy development Lead Insight generation for New Categories creating group standard Support relative insights from Product Development Team and consumer aligned product strategy development. Work closely with Agency Partners, coordinating consumer analytic projects and analysis
CAN THIS BE YOUR FUTURE ROLE?
Have you worked on analytics and insights on digital platform for new category? Do you have strong understanding of data flow and best methodology to assure integrity of the generated insight?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
Experience
5+ years' experience in leading international FMCG or IT company, well known for innovation and 360 consumer activation, strong consumer insight led by digital transformation Brand and trade strategy development Competitor analysis Consumer and customer engagement Marketing Planning processes Quantitative and qualitative analysis
Managerial & Interpersonal Skills
Fully capable in working independently and driving business results Ability to solve conflicts among areas/ functions Developing and maintaining relationships with external suppliers Effective communication and presentation Project management
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
Global Top Employer with 53,000 BAT people across more than 180 markets Brands sold in over 200 markets, made in 44 factories in 42 countries Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations Diversity leader in the Financial Times and International Women’s Day Best Practice winner Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
Disclaimer : We might not have an open role at this moment, but, because our work environment is very dynamic, we are encouraging you to apply for this position and, the moment we have a suitable position for your profile the Recruitment Team will contact you as soon as possible.
