Jakarta, Jakarta, Indonesia**About the Team**Product marketing's role is bridge between Business, Product, and Group Marketing to be the voice of the user to bring a product to market, promote it, and sell it to a customer. Product marketing involves understanding the product's target audience and using strategic positioning and messaging to boost revenue and demand for the product.We are looking for a data-driven and growth mindset Product Marketing Manager who will be responsible for driving go-to-market activities, competitive intelligence, messaging, and positioning of our products.**What you'll do**:- Driving product adoption, retention, and brand advocacy through GTM strategy.- Defines the product positioning and delivers its value through constant messaging that differentiates new products and resonates with the market- Gather and translate the voice of the customer by maintaining and managing competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research- Communicate the value of new products and services to the sales, community, and marketing team- Assist sales, product, or research on calls when appropriate to provide deeper dives into the product- Speak and present both internally and externally to promote the story of our product- Develop and implement promotional activities such as promotions and product launches- Working together with the pricing team to use market research data to determine product pricing- Gain insight into customer use of current products, untapped opportunities and user personas- Measure and optimize the user journey as it relates to product feature adoption, usage and growth- Create marketing content such as key visuals, videos, and blog posts to be used in online & offline channels- Manage marketing budget and approval processes effectively**What we're looking for**:- Previous working experience as a Product Marketing Manager for 2 year(s)- MA in Marketing, Communications, or a similar relevant field is preferred- Outstanding communication, presentation, and leadership skills.- Creative thinker with a vision for crafting marketing communication and business strategy- Experience in end-to-end campaign development, from planning, executing, and reporting- Experience working with cross-functional/cross-discipline stakeholders- Sharp analytical and problem-solving skills- Attention to details
