Digital Marketing Strategist (Landing Page) - Us

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.Our client is a Conversion Rate Optimizer (CRO) agency that specializes in serving eCommerce Brands. The client is looking to hire a Digital Marketing Specialist. The role will focus on optimizing traffic and page performance. Work with the founder, analyze client's data, and test hypotheses through a/b testing and new solution implementation.Main Responsibilities:- Collaborate with the CEO and the rest of the team for everything related to the design experiments.- Gather and analyze data from multiple sources such as Google Analytics, customer surveys, and heatmaps to understand user behavior and pain points- Deep dive and understand the persona of every brand's customer.- Craft clear hypotheses and run tests to validate them- Work closely with the UI/UX designer to create variations needed for the test- Develop a test roadmap for each client- Regularly report and update progress to each client**Requirements**:- Having at least four years of related experience such as Digital Marketing or Front End Developer.- Run an experiment to maximize leads on landing pages- Have knowledge/exposure to HTML, CSS, and JavaScript- Analytical and Strategic thinking capabilities, able to plan and prioritize test strategies and roadmap- Customer Focus Mindset: Able to conduct research and deeply understand the customer's persona- Detail-oriented, ensure all tests are setup correctly- Exposure to Copywriting and Cross Selling techniques.- Great Communication Skills**Benefits**:- Remote Working for US Company- Exposure to new technology & trend- Competitive Salary