**Job Description**:**Get to know our Team**:**The day-to-day activities**:1. Lifecycle Strategy & Management- Develop and implement cross-lifestage marketing strategies to acquire, engage and retain customers across the region2. Cross-Functional Collaboration:- Provide direct support and work in partnership with Country teams to guide, evangelize, and support the creation and execution of their CRM strategies- Work with Campaign Ops, Performance Marketing and Creative teams to design and launch complex automated campaigns3. Data Insights & Measurement- Work closely with Data Analytics, Market Research, and Local Ops teams to understand user segmentation/behavior and identify user insights that can be leveraged in lifecycle communication strategies- Track key performance indicators and campaign success metrics across the region4. Creative Development- Work closely with Creative, Product and CEX teams to ensure communications are on-brand and impactful- Design and brief-in communications for various regional campaigns5. Experimentation- Continuously evaluate and improve CRM campaigns by leveraging data- Strategize and coordinate to streamline messaging, targeting, and execution**Deliverables**:- Program commercial goals (users, transactions, revenue)- Clear, well-documented quarterly program plans- Test & learn plan with clear learning objectives- Impact and uplift of campaign optimization- Efficiency and effectiveness of internal partner engagement- Overall thought leadership & CRM best practice deployment- Recommendations for cross channel and local campaign consolidations/collaboration**The must haves**:- 5+ years of experience in Customer Lifecycle and Marketing Strategy with a track record of delivering measurable results. Strong understanding of B2C customer needs- You will have a natural aptitude for translating data into insights, and the ability to define and influence new strategies based on these insights- You will have the ability to solve complex, cross-functional business problems while dealing with challenging deadlines and opposing priorities- Strong project management skills to manage a wide range of programs and thrive in a fast-paced and demanding environment, proactively setting the business direction and managing daily deliverables- You will have outstanding written and verbal communication and presentation skills**The nice to haves**:- Good knowledge of online marketing techniques for both a transactional & relationship marketing in B2C environments- Experience in online CRM and Campaign Management tools and sophisticated personalized e-channel tools
