Brand Manager

An exciting Brand Manager job has just become available at an international FMCG company. The job will be based in Jakarta, Indonesia. Reporting directly to the Marketing Manager, you will be responsible for the end-to-end brand management of the hero brand.
About the Brand Manager Role:
In this role, you will be managing the company's hero brand, from market research/insights, campaign development and marketing to working with trade marketing and sales to increase sales in the country.

Key Responsibilities:

Analyse brand positioning and crystallise the brand idea, translating consumers insights into actionable brand building initiatives

Take brand ownership and provide the vision, mission, goals and strategies to build the brand

Translate brand strategies into brand plans, brand positioning and go-to-market strategies

Lead creative development and create motivating stimulus to get targeted population to take action

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

Coach and motivate the marketing team

Monitor market trends, research consumer markets and competitor's activities to identify opportunities and key issues

To succeed in this Brand Manager role, you will need to have good project management skills and be independent, driven and adaptable.

Key Requirements:

Proven work experience as a brand manager or associate brand manager

Drive for results and leaderships skills

Excellent understanding of the full marketing mix

Highly creative with the ability to think out of the box

Experience in identifying target audiences and devising campaigns that engage, inform and motivate

Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

Strong analytical skills and data-driven thinking

This company needs no introduction and is recognised as a leader in the food and beverages category.

If you have a passion for building FMCG brands, this Brand Manager role is for you.

Apply today or contact me for a confidential discussion.