Job Description Are you energized to deliver impactful marketing to help ignite love for the LEGO brand in the hearts of kids and adults? Here's a phenomenal job opportunity for you to join us on an exciting journey to increase our brand awareness and engagement in Indonesia!
No relocation assistance is offered for this position Play your part in our team succeeding This role is in the India & Emerging Asia business unit (IEA BU), focusing only on Indonesia. The overall focus is to increase LEGO brand awareness and engagement in Indonesia!
This role is part of the BU marketing organization, which includes brand, digital, and trade marketing, all reporting to the Marketing Director for the BU. This role will directly report to Sr Trade Marketing Mgr. There is also a regional APAC marketing team to support BU's marketing efforts.
Core Responsibilities Provide mentorship to our partners in the development of impactful in-store campaigns and mall events linked to the aligned brand activation calendar and key insights Provide guidance to our partners for creation of entire retail marketing plan: assortment strategy, in-store planograms & merchandising, promotion strategy & in-store activations, as per aligned consumer audience & channel priorities Build strong engagement activities in mall events Capture information regarding the distributors in-store and mall event executions and share analysis back to regional team Collaborate with multiple partners, including internal marketing sub-teams and regional marketing teams in our company, as well as distributor partners Learn by supervising and analyzing in-store execution / and promotions events execution via After Action Reviews, comparing marketing executions from other business units & other brands Provide mentorship to the distributor on store opening and upgrade strategy Research about the malls that have been identified by distributor for LCS expansions and provide comments to LEGO Singapore team on the viability of the distributor's suggestion Observe Brand IP Infringements online and offline and report them to our Legal Team Capture information and data regarding Tier 2 city expansion in Indonesia Do you have what it takes? Bachelor's degree in business/marketing or equivalent working experience would be preferred 7+ years' relevant marketing experience for consumer brands, preferable in retail context in branded goods industry in categories such as: Sports, fashion/novelty Retail, FMCG, snacks, and beverages, would be preferred Strong strategic and comprehensive end-to-end thinking—the ability to translate regional strategy into local priorities for Trade Marketing Proven results orientation with successful experience in decision making, data centricity, bravery to test hypothesis, a constantly learning demeanor, strong analytical and evaluation skills and ability to turn takeaways into action Strong collaborator and able to work across various internal functions and external partners #LI-SZ
What's in it for you? Here are some of what to expect: Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children's Rights.
Just imagine building your dream career. Then make it real. Join the LEGO team today.
