Sr Seo Specialist

A description explaining the purpose/reason for the creation of the position, what is the contribution of the position. Answering the question 'Why is the position needed?' We have new categories of products at Bobobox with different audience segments. We have to improve traffic performance and user experience performance at websites & blogs. We aim to rank at #1 google search engine for each keyword that is related to our product.Things you will do- Perform technical audit (log file analysis, site crawl, etc.) to maintain optimal crawl efficiency- Analyze the current keyword universe and identify keyword/content gaps- Collaborate with cross-functional teams, including Engineering, Product, Content Strategies, Partnerships, etc. and innovate the SEO program- Work with stakeholders to improve the quality of existing pages- Evangelize SEO to elevate awareness and to develop/promote a SEO mindset within cross-functional teams- Audit and perform backlink analysis to maintain a diverse and healthy link profile- Analyze internal unstructured and structured data to identify opportunities, both short and long-term- Generate SEO performance reports that synthesize data across multiple web properties and inform stakeholders about the health of the SEO programYou'll fit in this job if you- Experience with managing relationships with external websites, building lead lists, and successfully acquiring backlinks- Deep understanding of keyword research process to identify opportunities- Experience in testing hypotheses to discover which optimization techniques work for different websites- Solid understanding of on-page optimization best practices and techniques- Strong understanding of search engines and link structure of the Web- Expert-level knowledge of Google Search Console and other analytic/research tools, such as Google Analytics, SEMRush, or equivalent- Strong understanding of web markup, including HTML, CSS, and Schema- 2 - 3+ years of managing and leading SEO initiatives with demonstrated results in a similar role- Proficient in writing meta description and writing product description in English language. Experience in content marketing is a plus"Waspada terhadap Modus Penipuan pada saat proses interview. Perusahaan tidak akan memungut biaya apapun dalam melakukan proses interview. Mohon segera melaporkan ke kami, jika pada saat Anda diundang untuk interview dan diminta untuk melakukan pembayaran dengan sejumlah uang.""Please be aware of the Fraud Company. The company will never be collecting any payment in the process of interview. Please immediately report to us if there's any companies that collecting payment to the Jobseekers."