Seo & Digital Marketing Specialist

**About us**:Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to better understand the preferences of Indonesian consumers. Populix has a pool of over 300,000 diverse, readily accessible, and highly-qualified respondents across Indonesia. Its products range from intensive research studies to simple surveys and can be arranged on a project or subscription basis. Focusing on the fact that Indonesian consumers are super sticky to their phones, Populix facilitates a diverse range of data collection methods via its mobile app.**About the role**:We are looking for an SEO & Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.**What will you do**:- Plan and execute all digital marketing, especially SEO/SEM and any display advertising campaigns- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI)- Identify trends and insights, and optimize spending and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize the user experience- Involved in our social media presence- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints- Instrument conversion points and optimize user funnels- Collaborate with agencies and other vendor partners- Evaluate emerging technologies.- Provide thought leadership and perspective for adoption where appropriate**What will you need**:- Minimum 5 years work experience as a Digital Marketing Specialist or similar role- Good communication skills in English and Bahasa- Experience in online advertising platforms (Facebook ads, Google ads, etc)- Minimum Bachelor's Degree in Marketing or relevant fieldsUCZV8yFZus