Product Marketing Associate

**Job Desc**- Synthesize insights from multiple angles such as internal performances, customer behavior, market dynamics, and competitive landscape to formulate marketing strategy and to identify growth levers.- Responsible for managing and leading end-to-end integrated marketing campaigns to answer business needs and serve business growth, which includes but not limited to the following activities:- Define the scope and objectives of the campaign clearly, as well as provide measurable insights on the stated campaign performance.- Define 360 campaigns' target segments, media mix, and channel strategies.- Manage 360 campaign budget.- Monitor daily performance of the campaign and make necessary adjustments, if needed, to further optimize campaign performance.- Collaborate with products, commercial, and reseller experience teams to stay updated on current and latest business challenges, as well as actively pursue initiatives to solve issues.- Responsible for customer acquisition, customer lifecycle management optimization, active users monitoring, and optimal 360 marketing mix.- Consistently manage prioritization of marketing initiatives to achieve the assigned marketing goals and understand the trade-offs.- Demonstrate full ownership and accountability on the assigned scope.- Show strong leadership towards projects and team development (people management) plan**Requirement**- At least 1-2 years experience in marketplace, tech, e-commerce, or FMCG marketing is preferred- Bachelor's degree from a reputable university- Passion in data-driven marketing.- Good analytical and problem-solving skills, as well as creative thinking.- High proficiency in Word, PowerPoint, Excel, and has experience with data analytics tools.- Self-driven, excellent in follow through & execution, and having a growth mindset.- Strong sense of ownership and accountability, with good attention to details- Good interpersonal skills and ability to work well in a rapid changing environment- Solid and strong leadership in challenging and under-pressure situation