**Overview**:As a Pay-per-Click (PPC) Ads Manager, you will be responsible for planning, implementing, monitoring, and optimizing PPC advertising campaigns across various digital platforms. You will collaborate with marketing teams to drive traffic, increase brand awareness, and achieve conversion goals through strategic PPC initiatives.**Key Responsibilities**:- **Campaign Strategy Development**:- Develop comprehensive PPC advertising strategies aligned with business objectives, target audience, and budget constraints.- Conduct keyword research, competitor analysis, and audience segmentation to identify opportunities for campaign optimization.- **Campaign Setup and Implementation**:- Create and configure PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising channels.- Write compelling ad copy and design relevant landing pages to maximize conversion rates.- Set up tracking mechanisms and conversion pixels to measure campaign performance accurately.- **Campaign Monitoring and Optimization**:- Monitor campaign performance metrics such as click-through rates (CTR), cost-per-click (CPC), conversion rates, and return on ad spend (ROAS).- Analyze data insights to identify trends, patterns, and areas for improvement.- Optimize campaign settings, ad creatives, bidding strategies, and targeting parameters to enhance campaign performance and achieve KPIs.- **Budget Management**:- Manage PPC advertising budgets effectively to ensure optimal allocation of resources and maximum ROI.- Monitor spending trends, adjust bids, and reallocate budgets based on performance insights and campaign objectives.- **Performance Reporting and Analysis**:- Generate regular reports on campaign performance, presenting key metrics, insights, and actionable recommendations to stakeholders.- Conduct A/B testing and multivariate testing to refine ad copy, landing page elements, and targeting criteria for continuous improvement.- **Stay Updated with Industry Trends**:- Keep abreast of industry trends, algorithm updates, and emerging technologies in PPC advertising.- Proactively explore new tools, techniques, and best practices to enhance campaign effectiveness and competitiveness.**Qualifications and Skills**:- Bachelor's degree in Marketing, Advertising, Business Administration, or related field.- Proven experience in managing PPC advertising campaigns across Google Ads, Bing Ads, and social media platforms.- In-depth understanding of PPC concepts, including keyword research, ad copywriting, bidding strategies, and campaign optimization.- Proficiency in analytics platforms such as Google Analytics, Google Ads, or similar tools for performance tracking and reporting.- Strong analytical skills and attention to detail, with the ability to interpret data insights and draw actionable conclusions.- Excellent communication and collaboration skills to work effectively with cross-functional teams and external partners.- Certifications in Google Ads or other relevant PPC advertising platforms are a plus.- Ability to multitask, prioritize tasks, and work under pressure in a fast-paced environment.**Conclusion**:The role of a PPC Ads Manager is crucial in driving targeted traffic, increasing conversions, and maximizing ROI through effective PPC advertising campaigns. By leveraging analytical insights, staying updated with industry trends, and adopting best practices, the PPC Ads Manager plays a pivotal role in achieving marketing objectives and driving business growth.In interested, please fill in this form:See you!**Salary**: Rp6,287,780 - Rp7,859,725 per monthApplication Question(s):- Are you and experienced Google or Walmart Ads Manager?**Experience**:- Google Analytics: 1 year (preferred)- Walmart/ Google Ads manager: 1 year (required)
