**About us**We are looking for an experienced** Performance Marketing Specialist** to join our diverse team of people who are passionate about taking the real estate industry into the age of technology through innovation and a desire to solve its multitude of challenges.**What you'll do**:- Key driver in digital marketing strategy, technology to directly impact business targets- Measure and report on the performance of all digital marketing campaigns- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies in maximizing conversions- Plan, execute and measure experiments and conversion tests- Develop and execute marketing strategies and advertising campaigns plan, involving social media, SEM, Display, Lead generation- Analyze and measure the campaign's performance through marketing metrics (web analytic tools)- Strong focus on tracking, data integrity, data and analytics, and responsible for analyzing, reporting, and developing actionable insights across all marketing assets on a monthly and quarterly basis- Utilize data and market trends to help inform & direct campaign planning initiatives, guide marketing strategy, and product enhancements- Monitor trends and competitor activity to identify opportunities that can differentiate the brand**What you should have**:- At least 2-3 years of relevant work experience- Experience with various paid marketing channels and technologies, including paid search (Google AdWords), retargeting and social network advertising (Facebook, Instagram, etc)- Good knowledge of website analytics tools (e.g., Google Analytics)- Analytical, accountable, self-driven with strong analytical skills- Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate- Experience in a fast-growth environment with exceptional organization and multi-tasking skills- Ability to demonstrate strong communications, project management, interpersonal, and organizational skill- Excellent interpersonal and communication skills; ability to work independently and in a group- Having agency-side experience will be an added advantage- Ability to adapt to a dynamic, extremely fast-paced tech startup environment**Skill set**:- FB / IG Ads, can use Catalog Sales to be a plus- Google Ads experience in Dynamic Remarketing is a plus- Google Analytics, know how to get insights from this tool- Google Tag Manager, knows the concept of an Array Variable to be a Plus value
