**Our Client**:One of the largest Indonesian unicorns and leading technology company providing access for users to discover and purchase a wide range of transportation, accommodation, lifestyle activities, and financial services products in Southeast Asia.- Responsible for executing, optimizing, and strategizing the App Install campaign.- Track and measure all digital marketing metrics including, but not limited to, actual spend, conversion volumes, ROAS metrics, optimization per day, GDS, etc.- Analyze a large set of data to identify market trends, user behavior, and insights for recommendation of marketing and business strategy.- Perform ongoing keyword research, expansion and optimization on a weekly basis.- Responsible in campaign execution in one or more display media sub-channels, e.g. Facebook, Instagram, Google Display Network, Programmatic Media- Analyze and assess the performance of online advertising campaigns and translate quantitative and qualitative data into insights and recommendations for revising the campaign strategy.- Correlate quantitative and qualitative data to optimize new campaigns, taking into consideration consumer behavior, product selection, and potential revenue.- Dual reporting line to Product Marketing Lead and Performance Marketing Lead.**Requirements**:- Formal education min s1 (any major is welcome, but applied math / engineering is preferred)- Have at least 2-3 years prior experience in Digital Marketing including but not limited to Display Ad + SEM technical skills as well as supporting overall digital marketing in one company or more.- Have a solid and proven track record in driving app install growth.- Intermediate understanding of Digital Marketing Mix (including how it works on both app & mobile web + desktop)- Analytical thinking & good numerical reasoning skills- Have passion on digital marketing (FB and Google environment predominantly) & any new things related with Google & organic traffic channel- In-depth experience with website analytics tools (e.g, Google Analytics, GSC, ahrefs, moz, etc)- Knowledge of ranking factors and search engine algorithms- Up-to-date with the latest google update, its feature and best practices in Paid Digital Marketing and its Performance optimization strategy- Proficiency in Excel or similar data processing tool.- Fast learner & like to challenge new things with Intellectual curiosity.**Salary**: Rp800,000,000 - Rp1,000,000,000 per month**Experience**:- website analytics tools (e.g, Google Analytics, GSC, etc: 2 years (required)
