Job DescriptionFunctional Responsibility- Managing and ensuring compliance of AirAsia brand identity to ensure consistency and alignment with the group; inclusive of sub-brand alignment when applicable- Manage and maintain AirAsia brand perception and positioning in domestic and overseas markets (inclusive of new markets that AirAsia may venture into)- Role Responsibility- Strengthen AirAsia brand image and customer advocacy- Promote AirAsia's culture within the organization- Functional Duties- Strategize, plan and execute brand campaigns- Formulate annual brand plans/strategies and allocate budget properly- Work closely with revenue-generating departments in the development of new routes, products and services in terms of branding aspects- Manage end-to-end project assignments- Analyze the ROI in brand sponsorships- Effectively activate sponsorships and/or brand-building investments- Work closely with in-house creative and/or external agencies to develop concepts and to maintain corporate identity - Liaise with media agencies, production houses and partnersRole Duties- Develop annual plan and budget developments for sub-department to align with department-wide's strategy including ensuring budget adherence to the approved budget- Track operating progress and result against annual plan and KPIs to ensure targets are met; develop action plans as needed- Contribute to identifying innovation and continuous improvement initiatives- Report safety hazards and participate in Safety Services Department (SSD) trainings as pertinent to his / her work- Traits- Possess personal traits: friendly, mature, humble, honest, meticulous; self-starter; able to perform under pressure in a challenging environment- High comfort level working in a diverse environment- Able to maintain high confidentiality, tactful and discretion when dealing with people- Possess good interpersonal and communication skills to collaborate effectively with internal and external customers - High level of safety awarenessMerits- Minimum working experience: At least five (5) years of working experience with the same capacity.- Proficient in oral and written local language English- Excellent computer skills and proficiency in Google Workspace an advantage- Able to travel when required- Education:A recognized Bachelor's Degree in Advertising, Business Administration, Management, Marketing, Digital Media, Communications or any related field**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
