Description Salesforce is seeking a well-rounded, dynamic and results-focused marketing professional to join the ASEAN marketing team as a Campaign Manager leading demand generation & integrated marketing programs for the agreed segment and/or buyer portfolio in ASEAN.
This role will drive marketing pipeline through a combination of Integrated Campaigns, Events, Digital Marketing, and Brand Awareness; connecting the customer journey with the appropriate mix of multi-cloud, cross-sell and up-sell programs across pipegen and pipe maturation; and aligning marketing across clouds, segments, and industries.
This is a unique opportunity to work with and learn from a dynamic team of talented professionals that is recognised as one of the leading marketing organisations in the technology industry today.
The opportunity requires a dynamic, pragmatic and flexible marketing professional with a proven history of success leading and coordinating integrated marketing programs. This position requires strategic insight and planning as well as hands-on execution with the day-to-day coordination and program management of all aspects of the initiatives and campaigns.
Responsibilities: Develop and execute customer-driven, locally oriented end-to-end marketing strategies and programs to increase customer demand, positively impact Salesforce brand equity in Asia and meet pipeline goals throughout the funnel. This will include lead generation activities, marketing campaigns, awareness building, product & solutions sales support, reference programs, customer & partner marketing, on-line marketing programs
Collaborate with other marketing and communications specialists to deliver breakthrough ideas and innovation in our go-to-market strategy for net-new business via all relevant mediums and channels (e.g. Digital, events, 3rd party associations, influencers, PR/media, social media and sales programs)
Work closely with the sales leadership teams across Asia to align marketing programs to business and sales objectives and priorities, and ensure all sales targets are met
Coordinate enablement of sales development and sales programs/telemarketing resources
Improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes and manage budgets to maximise impact.
Publish frequent campaign scorecards to share performance trends and best practices with key stakeholders and colleagues.
Collaborate with marketing team members to gain input into the program strategy, campaign approach, creative direction and impact measurement (goals/performance)
Orchestrate, negotiate, prioritise and handle project deliverables with other members of the marketing organisation as needed
Experience/Skills Required: Substantial B2B marketing experience in a campaign manager or marketing manager capacity
Proven track record managing and developing integrated marketing campaigns that drive demand, pipeline and brand preference (i.e. email, digital, direct mail, print, events and social media)
Demonstrated ability to lead and manage B2B marketing campaigns throughout the pipeline funnel across web, social, email, as well as in-person events and other activities
Strong collaboration skills with a positive, can-do attitude.
Experience managing marketing budgets, allocating & optimising spend across tactics and experience with forecasting results and driving quantifiable ROI
Proven ability partnering with sales to deliver enterprise results
Solid background in developing and implementing persona-focussed and/or industry-specific marketing campaigns.
Excellent written and verbal communication and presentation skills using storytelling
Pursues everything with drive and energy with an eye on both the bottom line and customer success
Ability to thrive under pressure in a high growth, constantly changing environment
Track record of managing multiple initiatives and delivering results under tight deadlines
Outstanding organisational skills, attention to detail and project management abilities
Analytical capability for understanding and managing demand generation, forecasting, budgeting, lead flow, and the many moving parts involved in running an effective marketing machine.
Past experience in using Salesforce, and/or other marketing tools such as Salesforce would be an advantage
Prior roles working in technology companies and especially cloud and/or marketing to service, sales and/or marketing decision makers is an advantage
