Brand Strategist Senior Analyst

We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.
This position for designing, developing, ensuring and monitoring cost-effective branding strategy and activations, both offline and digital presence. You'll also actively take up a role as a PIC for several sustainability and impact projects under Amartha Foundation.
Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.
Responsibilities :
Gather feedback from sales and analyze consumer behavior to define our company's positioning Craft our differentiation strategy for ATL and BTL campaign Create guidelines that define our company's voice both online and offline (including terminology and slogans) Brief our creative team about marketing projects they'll be working on (for example ebooks, email campaigns and advertising banners) Conduct competitive research to identify our strengths and weaknesses Design promotional campaigns structure for new products and markets Develop our social media strategy Assess the performance of our advertising campaigns and events Analyze market trends and identify new opportunities and challenges Work experience as a Brand Strategist or similar role in Marketing Portfolio of brand-building finance projects is a plus Excellent understanding of the full marketing mix Experience developing marketing strategies based on market segmentation Data-driven and creativity thinking Communication and writing skills BSc/MSc in Marketing or relevant field