Poolapack is the first GB (Group Buying) Marketplace in Indonesia, committed to being part of the operational revolution in industry 4.0. We aim to provide a modern and transparent platform where industrial producers called Packer, and small quantity buyers called Pooler meet directly without any intermediaries. Our goal is to enable small businesses and startups by facilitating their value chains and driving them towards the top 4 in the global economy. The company is located in Bandung. The Role You will be responsible for : Leading the planning and implementation of PR and initiatives related to the brand. Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term. Translating brand strategy into brand plan and go-to-market strategy. Planning and execution of communications and media actions across offline, online and social media. Participating in product development, pricing and supporting new product launches. Guiding the Advertising & Promotion budget. Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities. Creating and managing all marketing material and collateral in line with brand direction. Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc. Tracking effectiveness of various campaigns and course correcting as required. Planning and executing viral marketing campaigns across a range of social media platforms. Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral. Developing and managing the editorial calendar. Managing a team of 1-5 people. Ideal Profile You have at least 1 year experience ideally in Brand Marketing / Brand Manager or Marketing Communications within Internet, Industrial and Media & Entertainment industry. Experience within would be a strong advantage. You are highly goal driven and work well in fast paced environments You enjoy finding creative solutions to problems You are a self-starter and demonstrate a high level of resilience What's on Offer? Leadership Role Strong opportunities to progress your career
