Job Opportunity: Brand and Marketing ManagerAre you an innovative and passionate marketing professional with a strong passion for fashion and great expertise in social media and brand building? We're seeking an innovative and dynamic Brand and Marketing Manager to join our team and lead our newly launched in-house brands.About Us:PT Bela Anugerah Esa is a clothing manufacturer based in Bogor, Indonesia. Since 1997, PT Bela Anugerah Esa has grown from a humbly-sized clothing manufacturing company, to now supplying a variety of clothing products to major department stores all across Indonesia and South-East Asia. Having assisted the manufacturing of clothing for a number of highly successful brands, it is now time for PT Bela Anugerah Esa to venture in building its very own brand. As a result, we are looking for a talented Brand and Marketing Manager, who could assist and successfully steer our brand building initiatives.Role Overview:As the Brand and Marketing Manager, you will be responsible for both the development and execution of our brand-building and marketing strategies, driving brand awareness, as well as fostering the engagement of our customers. In addition, you will also collaborate cross-functionally to create social media campaigns, which resonates with our target audience and align with our brand identity.Key Responsibilities:- Develop and implement comprehensive brand-building and marketing plans to achieve business objectives and growth targets.- Design captivating contents, including digital assets, print materials and multi-media content in order to enhance our brand's social media presence and maintain engagement with our target audience.- Drive the digital presence of the brand through effective social media campaigns, as well as SEO strategies.- Identify and execute collaborations and campaigns with influencers in order to improve brand presence in the market.- Analyse current market trends, customer insights and competition in order to identify opportunities for innovation and improvement of the brand.- Collaborate with Sales and Product departments in order to ensure that marketing strategies and initiatives align with business goals and capabilities.- Measure and report on the performance of marketing campaigns and social media data, and make adjustments to the current strategies in order to improve efficiency if required.- Manage marketing budgets, allocate resources effectively, and optimize return on investment.- Cultivate and maintain relationships with media outlets, partners, and influencers to enhance the visibility of the brand.Preferred Qualifications:- Bachelor's degree in Marketing or a relevant field.- Proven experience in brand building and marketing (1+ years preferably).- Proficiency in photography and videomaking skills, including the development and editing of social media posts and campaigns.- Exceptional written and verbal communication skills, (Bahasa Indonesia and English required).- Proficiency in social media handling and management, talent acquisition and management, development and execution of marketing campaigns, as well as SEO.- Creative thinker, with an ability to balance big visions with detailed and precise execution.- A patient, polite, yet out-going person, with genuine interests in the fashion industry, who enjoys communicating with partners and customers.- Hard-working, with the ability to multi-task, and is highly adaptable to the fast-flowing requirements of the fashion industry.Planned work commencement: Mid-October 2023Join us and imprint your mark on the fashion industry at PT Bela Anugerah Esa!**Salary**: Rp6,000,000 - Rp10,000,000 per month**Experience**:- Marketing: 1 year (preferred)**Language**:- English (preferred)
