Vp Of Performance Marketing

**About the Company**:
Our client is a leading live-streaming channel company with over 62 million active users in Indonesia.
**Responsibilities**:

- Develop and manage all digital performance marketing activities using ads platforms including SEM, social media ads, video, display advertising campaigns etc.
- Develop monthly budget planning and propose the best initiatives
- Collaborate, plan and do reviews with ad partners and vendors such as Facebook, Google, etc to gain insights and find better ways to do performance campaign on each platform
- Manage and monitor all performance marketing initiatives across platform
- Support the Campaign Marketing team in execute digital campaign activities and able to prove effectiveness in business level
- Work on a budget and strive to have maximum number of conversions while keeping the CAC at the optimum level
- Work together with other departments ( products, CRM, or cross-company) to suggest creative growth hacking strategies and improve the performance marketing funnel conversion rate
- Measure and report performance of all digital marketing campaigns, and assess against goals (qualitative and quantitative)
- Identify trends and insights, and optimize spend and performance based on the insights and suggest any new potentials digital channels to increase MAU numbers in an efficient way
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Do app install fraud monitoring and take actions to minimize the fraud numbers
- Manage and develop the Performance Marketing team by coaching and mentoring

**Key Requirements**:

- Minimum 7 years of experience in developing and implementing digital marketing & performance strategies
- Prior experience in both agency and tech companies will be preferred.
- Possess a solid understanding of different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Hands-on experience with SEO, Google Analytics and CRM software
- Data driven individual with solid communication skills

**Call for Action**: