An exciting VP Digital Marketing job has just become available at a one of the biggest retail companies in Jakarta.About the VP Digital Marketing Role:As a VP Digital Marketing, you will play a significant role and be responsible for the commercial performance of marketing departments, specifically the performance of "online channels", through the specific results of systematic campaigns and overall measurement.Key Responsibilities: Work with the regional performance marketing team to align regional and local marketing strategiesDrive revenue, achieve targeted ROI and maintain positive KPI trends; determine daily, weekly, monthly, and quarterly and annual revenue forecasts and budgetsEvaluate KPIs of all marketing channels (display, video, retargeting, in-app marketing, referring partners, social, email, SEM, SEO, etc.) by channel dine-in, takeaway and delivery and determine necessary adjustments to optimise overall marketing effectiveness in line with budgeted marketing spendEvaluate search marketing and optimising keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.Work closely with the media agency to achieve objectivesPlan push notifications, SMS and email marketing calendar and in close cooperation with CRM marketing. Measure results and ROI of these campaigns. Build an email-target database and define opportunities to grow the size of the databaseWork with the brand, product and channel marketing team to create aligned consumer communications across all channels (online, offline, in-store) and to ensure both strong commercial and consistent brand messagesWork with the IT and tech team on web commerce and app campaign calendars, detailing the timelines of tactical promotions, along with other campaignsOptimise the website: define opportunities on site (structure) and content to drive search engine optimisation To succeed in this VP Digital Marketing role, you must have at least five years of experience within e-commerce roles and be ready to step up.Key Requirements: Bachelor’s degree in marketing, communications, advertising or related field (or equivalent commercial experience) with five years in e-commerce retail experience, either on media agency or client sideDetailed understanding/knowledge of organic search (required), paid search (required), sales conversion (required), promotions, loyalty programmes, etc.Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Search Ads, etc.Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateGood understanding of mobile attribution tools and its customization possibilities (custom dashboards, API modification, etc.)Understand the basic of mobile app fraud methods and its monitoring tools (e.g. Appsflyer Protect 360 or Adjust Prevention Suite)Good understanding of MMP, Google Analytics, AppAnnie, Firebase, Google Tag Manager, etc.Strong analytical skills and data-driven thinkingHighly motivated, open-minded and able to work in a fast-paced environmentUp-to-date with the latest trends and best practices in online marketing and measurementUsed to working with huge amount of data and able to perform spreadsheets-based formula to translate campaign data to actionable insightsExperience handling programmatic ad buying (e.g DV360, The Trade Desk), ad server, verification tools is a plus This prominent company needs no introduction and is recognised as one of the biggest retail in Jakarta. They maintain the quality of the product to each client, which has lead them to their current success. If you are confident and have can-do attitude, the potential rewards are significant.If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this excellent VP Digital Marketing role.
