Social Media Specialist

Join to apply for the Social Media Specialist role at Serial4 weeks ago Be among the first 25 applicantsJoin to apply for the Social Media Specialist role at SerialGet AI-powered advice on this job and more exclusive features.ResponsibilitiesWe are looking for an experienced, highly passionate, and creative individual to join our team as a Social Media Specialist.
You will be helping us develop and improve our digital marketing ecosystem and set up the blueprint for our online communication foundation.
You will be responsible for planning, developing, implementing, and managing strategies for our social media accounts.
As a Social Media Specialist, your duties will also include monitoring and analyzing engagement data, identifying trends in customer interactions, and maintaining brand consistency.ResponsibilitiesWe are looking for an experienced, highly passionate, and creative individual to join our team as a Social Media Specialist.
You will be helping us develop and improve our digital marketing ecosystem and set up the blueprint for our online communication foundation.
You will be responsible for planning, developing, implementing, and managing strategies for our social media accounts.
As a Social Media Specialist, your duties will also include monitoring and analyzing engagement data, identifying trends in customer interactions, and maintaining brand consistency.What You'll DoContent Creation & ManagementDevelop and produce visually compelling content for Instagram (static posts, Stories, and Reels) and TikTok that aligns with the brand's premium positioning.Write engaging, on-brand captions that drive engagement and resonate with our target audience (urban professionals, socially active individuals, and style-conscious Millennials & Gen Zs).Collaborate with content creators and graphic designers (if necessary) to ensure high-quality content production.Content Strategy & PlanningCreate and manage a comprehensive content calendar for all SERIAL Brands, ensuring a balance of product highlights, user-generated content (UGC), lifestyle content, and promotional campaigns.Research and implement trending topics, challenges, and formats to stay relevant and innovative.Develop content themes that align with seasonal marketing campaigns, collaborations, and events.Community Management & EngagementMonitor social media channels daily and engage with followers by responding to comments, messages, and mentions.Identify and collaborate with relevant influencers and micro-influencers to amplify brand visibility.Track and analyze community feedback, reporting key insights to improve engagement.Scheduling & AnalyticsTrack and analyze content performance metrics, including reach, engagement, click-through rates, and conversion rates.Prepare monthly performance reports with actionable insights to optimize future content strategies.RequirementsMin 2 years of proven experience handling social media and crafting digital strategies.Bachelor's degree in relevant fieldSocial Media savvy (Instagram, TikTok, Facebook, YouTube, etc)Strong understanding of Instagram and TikTok algorithms, trends, and best practices.Exceptional writing and communication skills in English.Creative mindset with a keen eye for design and aesthetics.Understanding of graphic design principlesGreat interpersonal, presentation and communication skillsCommunity management experienceUnderstanding of SEO, web traffic metrics and social media KPIsIncredibly organized with the ability to flawlessly multitask and thrive under pressure and deadlinesAbility to work independently with limited oversightAbility to balance multiple priorities, and to quickly adjust strategies and execution in the face of new informationA strong team player with a positive attitude and mindsetSelf driven, critical thinking and problem solving skillsProficiency in Power Point / Keynote / Google SlidesSeniority levelSeniority levelEntry levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesRetailReferrals increase your chances of interviewing at Serial by 2xSign in to set job alerts for "Social Media Marketing Specialist" roles.Product Marketing Manager, Southeast Asia YouTubeSouth Jakarta, Jakarta, Indonesia 3 weeks agoTangerang, Banten, Indonesia 2 months agoContent Creator & Social Media SpecialistJakarta, Jakarta, Indonesia IDR1.00-IDR1.00 1 month agoCengkareng, Jakarta, Indonesia IDR3,500,000.00-IDR4,500,000.00 2 days agoJakarta, Jakarta, Indonesia IDR6,000,000.00-IDR9,000,000.00 1 day agoSocial Media, Community & Content ManagerWest Jakarta, Jakarta, Indonesia 4 weeks agoWe're unlocking community knowledge in a new way.
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