Seo (Search Engine Optimization) Specialist

Execute test, collect and analyze data and result, identify trends and insights in order to achieve maximum ROI in search campaign

Track, report, and analyze website analytics and PPC initiative and campaign

Manage campaign expenses, estimate monthly cost and reconciling discrepancies

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Coordinate with others to ensure SEO best practices are properly implemented

Work with teams to drive SEO in content creation and content programming

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Diploma or Bachelor's degree in any major

Minimum 2 years of working experience in a related field and successfully developing and executing SEO campaign

Understanding of search engine algorithms and ranking methods

Experience with SEO industry programs, such as Google Analytics, NetInsight, Omniture or WebTrends

Knowledge of keyword research and data mining tools

Excellent written and verbal communication skills

Comfortable analyzing high volumes of data on a daily basis

Familiarity with WordPress or other content management systems

Experience with other aspects of marketing, such as customer growth and promotion, is a plus