Job Description
JOB OVERVIEW
TheSENIORMARKETING PROJECT SPECIALISTsupports the execution of key brand and channel marketing efforts by applying AMN brand guidelines through marketing activities to drive new supply initiatives and new business opportunities/engagements via various online and offline marketing channels. This role maintains a broad knowledge base ranging from digital, social media, print, copywriting, and editorial marketing to deliver quick turnaround support of brand marketing strategies and initiatives and support marketing department operations and initiatives.
DAILY TASKS AND RESPONSIBILITIES
Consistently execute and demonstrate strategic expertise across these areas: Web site project management, display advertising, job board management, email marketing, search engine optimization, search engine marketing, and social media.
Utilize various online or offline marketing channels to drive new supply initiatives and new business opportunities/engagement.
Provide operations support, including adherence to budget, invoice processing, project management within the scope of the role (ad traffic, insertion orders & placements, vendor management, and more).
Track, analyze & report marketing results, including email and social campaigns, web analytics, and candidate lifecycle metrics
Maintains marketing calendars & schedules to plan and organize campaigns, events, preparation, and related marketing activities.
Help develop and execute content strategy for blogs/articles and marketing campaigns to support brand awareness and supply initiatives, work in concert with sister brands marketing, and external communications and content experts.
Initiate and manage marketing campaigns online and offline.
Develop and send out ongoing email communication, including job alerts.
Post job alerts and relevant content on brand Facebook pages.
Update websites to reflect new content and graphics.
Provide marketing support to sales operations and other internal cohorts on conference promotions Actively participate in/contribute to 2-3 large projects and 8-10 smaller projects at any given time
Identify and escalate potential process streamlines to increase business results
ADDITIONAL SKILLS AND TRAITS DESIRED TO ACHIEVE SUCCESS IN THIS ROLE
Demonstrate practical prioritization skills.
Must be flexible and able to adapt to the moment.
Exhibit the ability to lead and execute projects through effective leadership and communication.
JOB REQUIREMENTS/QUALIFICATIONS
YEARS OF EXPERIENCE:
3 - 5 years in marketing, preferably with experience developing and executing multi-channel digital marketing campaigns.
EDUCATION:
Bachelor's Degree or in marketing, journalism, English or Communications
SYSTEMS & TOOLS:
Proven aptitude for complex datasets and use of Excel spreadsheets.
Experience with automation email and social media scheduling tools (Hootsuite is a plus).
TRAVEL REQUIREMENTS:
• n/a
___________________
Respect ? Passion ? Continuous Improvement ? Trust ? Customer Focus ? Innovation
AMN Healthcare is an EEO/AA/Disability/Protected Veteran Employer. We encourage minority and female applicants to apply. We value professionalism in everything we do – this includes the professional presence we project as we interact with internal and external clients.
At AMN, our diversity, equality, and inclusion philosophy are grounded in the belief that we should respect all voices, seek diverse perspectives, and succeed when we act together as a positive force for all of humanity. We have the opportunity to influence each other, our industry, and our communities by fostering a diverse team with a passion for social justice and equity. We are committed to actively engaging in building an organization and society where equality is the norm, equity is achieved, and inclusion is universal so that we may all thrive.
Learn more about our company's vision and mission at www.amncareers.com.
