Senior Associate Product Marketing Manager

Overview
At Traveloka, Product Marketing role is at the heart of our company's growth. You will be given an exclusive opportunity to learn data-driven marketing including developing the growth strategy, marketing optimization and executing it.

Responsibilities:
Support PMM in the crafting the Transport and Financial Services product positioning
Take full ownership and accountability on the sub-product / sub-area marketing delivery
Able to independently set up and monitor marketing metrics related to certainsub-products/features,and ensure that decisions made are data driven
Start to gain knowledge of the organization's products, services, customer and marketing; able to create go-to-market strategy, collaborate in identifying new business models based upon opportunities and customer needs' fulfilment which may evolve in the future
Execute marketing strategy and optimize it for maximum ROI including and not limited to successfully manage a campaign end-to-end, from the planning, executing, evaluation and being data driven when conducting campaigns
Work with relevant stakeholders on the implementation of marketing efforts for the growth of the business
Analyze & proposed with guidance on key factors to retain customers, Increase return rate of visitors/users, Increase current customer spending/leads, and Retain customers - increase repurchase rate or repeat customers
Monitor the assigned sub-product marketing initiatives to achieve the assigned marketing goals and understand the trade-offs
Drive and manage prioritization of marketing initiatives

Qualifications

Have 3-4 years experiences in e-commerce, brand management, online marketing, fast moving consumer goods industry, and management consultancy is preferred
Bachelor’s degree from reputable university; MBA is a plus
Passion in data-driven marketing and creating growth
Good analytical, problem-solving skills, and creative thinking
Proficiency in calculation spreadsheet (Excel, Google Sheet) and presentation program (PowerPoint, Keynote, or Google Slides)
Familiarity with Google Analytics and/or any quantitative dashboard (e.g. DOMO, Tableau)
Self-driven, love challenges, have entrepreneurial spirit and get things done
Excellent communication, passion, dedication and energy
Strong sense of ownership and accountability, with good attention to details
Good interpersonal skills and ability to work well in a rapid changing environment
Solid and strong leadership in challenging and under-pressure situation