Design, develop and execute relevant growth strategies across Sahabat Bisnis funnel, from acquisition, activation, retention and referral.
Study company products and translate the technical details into benefits for the user
Follow and analyze market trends to position products
Develop product marketing strategies (pricing, advertising, product launching)
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, acquisition, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Evaluate projects using relevant OKRs, KPIs and feedback from existing and prospective customers
A Bachelor's or Master's degree (or an equivalent degree), especially in marketing, communication, or similar field.
At least 5 years of experience working as a Product Marketer, Brand Manager or other equivalent role.
Proven experience as a Product Marketing Manager, Brand Manager or similar role
Background in design and copywriting is a plus
Experience in market analysis
Familiar with product marketing tactics (e.g.
integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Excellent communication skills
Keen eye for detail
Creativity
Analytical mind and strong quantitative skills
