Product Marketing Manager

Design, develop and execute relevant growth strategies across Sahabat Bisnis funnel, from acquisition, activation, retention and referral.
Study company products and translate the technical details into benefits for the user

Follow and analyze market trends to position products

Develop product marketing strategies (pricing, advertising, product launching)

Craft compelling messages across marketing channels (landing pages, ad campaigns)

Work with various teams (design, content, acquisition, product, sales) to implement strategies

Test marketing product features, releases and ad copy

Evaluate projects using relevant OKRs, KPIs and feedback from existing and prospective customers
A Bachelor's or Master's degree (or an equivalent degree), especially in marketing, communication, or similar field.
At least 5 years of experience working as a Product Marketer, Brand Manager or other equivalent role.
Proven experience as a Product Marketing Manager, Brand Manager or similar role

Background in design and copywriting is a plus

Experience in market analysis

Familiar with product marketing tactics (e.g.
integrated marketing campaigns)

Working knowledge of web analytics tools (Google Analytics, WebTrends)

Excellent communication skills

Keen eye for detail

Creativity

Analytical mind and strong quantitative skills