This role will be the strategic arm of the company who will orchestrate the whole communication efforts to shape and drive the brand image through public relation and branding activities. Key Activities:Owning the brand building processes from optimizing brand strategy to managing the brand communication activitiesDevelop relevant brand messages, crafting communication plan, and oversee the execution through paid mediaMeasuring campaign effectivenessUse numbers to evaluate and analyze the performance of KOL.Collaborate with Brand Specialist Team and drive the sales from KOL managementObtain free exposure from KOL by providing productApproach media to get free exposureBecoming the spokesperson of the companyOwning the PR activities to connect with the widest possible audience through third-party mentions and media coverageOverseeing the content management and distribution through owned and earned mediaYou will build and maintain proactive relationship with media partners in all industriesYou will develop and execute various media releases with compelling stories and market-specific messaging for product launches and key company newsYou will ensure PR result in line with company benchmarks, and constant adaptation with industry trends and recent issuesYou will be the first responded to inbound press, interview and speaker conference requestIs this you?Strong media relations: Able to effectively influence decision-makers to promote the brand, broadcast in media and its various audiences workProven experience in digital and social media marketing: Able to use digital media to stay on-top-of cutting-edge strategies for the companySpokesman-ship: Able to strongly advocate on behalf of the company across various media channels and vehiclesCommunication skills: Strong speaking and writing skillsProject management: successful public relations directors simultaneously manage multiple publicity projects with tight deadlinesInterpersonal skills: Easily create and maintain relationships with peopleBachelor's degree in journalism, communications, public relations or related field is a plus5+ years of experience with a PR agency or in-house team, ideally with some relevant personal media relationshipsCreative thinkerFamiliarity with PR reporting and media databaseAt least 5 years of working experience with demonstrated expertise in the area of PR and/or brandingHands-on experience in managing PR activities for products/brands – covering media relation, press releases, content strategy & storytelling, influencer management & activation stuntsExperience in brand management processes, from developing brand strategy to planning and executing communication campaignHigh familiarity with management of PR & branding activities in digital spacePrevious experience in PR consulting or brand advisory firm is highly preferredExcellent verbal and written communication skills expected to be a presentable figure of the company in public setting and able to ensure quality of copywriting and press releasesA creative storyteller who could consistently come up with powerful contents and unique communication approachStrong people and leadership skills expected to build and maintain a team of communication specialistsAnalytical and result-driven able to objectively measure and analyse campaign performance and turn insights into improvement actionsOur team will review your application and will be in touch if your application is shortlisted to the next stage. If you do not hear from us in 30 days, we will keep your resume on file in case a relevant opportunity opens up.We wish you the best. Have a great day
