Job Title: Player Development Manager
Department:Marketing
Reports to:Marketing Director
FLSA status:Full Time Exempt
GENERAL POSITION SUMMARY:The Player Development Manager will be accountable for supporting all casino marketing functions integral in generating incremental gaming revenues. This position will oversee all processes and functions of the casino hosts, including guest recruitment, event planning and execution, player relations and goal measurement. This position will have inside sales and outside sales duties.
ESSENTIAL DUTIES AND RESPONSIBILITIESinclude the following:
Collaborate with Marketing Director and Casino Management team on all aspects of player development and casino marketing strategies.
Work directly with card room managers and shift supervisors in order to take care of hosted players while they are playing on the gaming floor.
Develop capabilities of casino host team to increase impact of player development program.
Aid in the development of analysis and proforma projections, including reporting actual results for each player development marketing campaign. This will include specific measurements of success and assessment of host team efforts against established goals.
Create and implement special events for VIP customers to include creation of initial proposals with cost implications, communication plans, audit processes and tactical implementation plans.
Oversee all activities of Player Development staff including training, hiring and performance reviews and required disciplinary action in accordance with company policies. Set up regular meeting schedules for one-on-one time with each member, soliciting feedback and identifying current issues or concerns within the team.
Enhance the growth of gaming revenues through the development of new high value customers to Running Aces.
Maintain relationships with valued gaming guests and market our gaming product to new potential high-limit guests.
Promote outstanding customer and employee relations.
Develop and monitor plans for communication to defected/reactivated players.
Collaborate on departmental structures and all departmental projects.
Manage the development of departmental manuals and SOPs (standard operating procedures).
Maintain confidentiality of information.
Maintain relationships with outside vendors and community leaders
SECONDARY FUNCTIONS:
Act as decision maker in the absence of the Marketing Director, overseeing all staff and projects relating to player development.
Other duties as assigned/required.
SCOPE:
Performs duties with limited direction, often making decisions with incomplete information in a short timeframe. Work is both strategic and tactical in nature, both management and revenue development tasks are required. This position does make recommendations regarding long-range company goals. Must be knowledgeable and ensures compliance with all applicable gaming commission regulations, laws, internal policies/procedures, and control protocols.
SUPERVISORY RESPONSIBILITY
There are supervisory responsibilities with the casino host staff. Occasionally, on various projects, there may be supervisory responsibilities for a limited duration with outside department teammates.
INTERPERSONAL CONTACTS
Regular contact both inside and outside the organization.
Internal: 50% (with all levels of the organization, frontline staff to management)
External: 50% (with prospect customers and as company representative at various functions)
In person: 50% (including public speaking/presentations)
Email: 25%
Phone: 25%
SPECIFIC JOB SKILLS
Effective written and verbal communication skills, including the ability to speak in front of groups.
Strong organizational skills.
Exceptional critical thinking skills a must.
Ability to develop and manage projects.
Ability to handle multiple priorities under short time frames.
Ability to effectively resolve conflict.
Ability to speak with known persons/groups with ease.
Ability to speak, read, write and understand English.
Ability to speak, read, write and understand Vietnamese a plus.
Ability to operate basic office machinery (computers, printers, copiers and fax machines).
Requires strong computer skills in Microsoft Office (Word, Excel, Outlook and Project Management).
Strong visual perception.
Ability to sit and/or stand for extended periods of time.
Ability to learn new systems quickly.
Must be able to attain a Minnesota Racing Commission (MRC) license.
EDUCATION and EXPERIENCE
2 years hospitality or customer development experience required.
2 years project management experience.
2 years supervisory experience.
2 years in sales position or outbound guest relations
Casino, Racetrack or gaming experience would be helpful in this role.
JOB CONDITIONS:
Work conditions include working alone and with others, not always during'normal'business hours.
Work environment includes casino floor, which can be noisy with numerous guests.
Work can include many interruptions.
