Performance Marketing Associate - Majamojo (Games Publishing)

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About The Company Established in 2022, Majamojo is a joint venture company between INDICO (by Telkomsel) and GoTo Group.
Our vision is to become a gaming powerhouse that entertains the market with engaging games.
Our mission is to be the leading gaming publisher in Southeast Asia and to strengthen the gaming industry in Indonesia.
We also aim to support Indonesia's digital transformation and contribute to the digital economy.
About The Role Majamojo is seeking a driven and analytical Marketing Associate to join our dynamic team.
This role offers an exciting opportunity for a passionate individual with a strong understanding of performance marketing to contribute to the growth of our mobile games.
The main responsibilities include executing and optimizing user acquisition (UA) campaigns across platforms such as Google UAC (Universal App Campaigns) and Meta Ads (Facebook & Instagram) .
If you are a data-savvy marketer with a love for gaming and a results-driven mindset, we encourage you to apply!
Responsibilities Assist in planning, executing, and optimizing performance marketing campaigns on Google Ads (UAC) and Meta Ads.
Manage campaign budgets to ensure efficient spending and meet ROAS targets.
Analyze campaign data to identify trends and opportunities for improvement.
Implement A/B testing for ad creatives, targeting, and landing pages to enhance campaign effectiveness.
Collaborate with the creative team to develop engaging ad creatives.
Stay updated on the latest trends in mobile and digital advertising.
Contribute to comprehensive campaign reports with KPIs and recommendations.
Work with cross-functional teams to align marketing efforts with business goals.
Support broader marketing initiatives within the gaming industry.
Requirements Bachelor's degree in Marketing, Business, or related field.
1-2 years of experience in performance or digital marketing, preferably in gaming or mobile apps.
Proven experience managing Google UAC campaigns.
Hands-on experience with Meta Ads Manager and paid social advertising.
Strong analytical skills for data interpretation and decision-making.
Proficiency in marketing analytics tools.
Excellent communication and teamwork skills.
A passion for mobile gaming and understanding of the F2P business model is a plus.
Detail-oriented with good organizational and problem-solving skills.
Seniority level Associate Employment type Full-time Job function Marketing Industries IT Services and IT Consulting #J-18808-Ljbffr