Performance Marketing Analyst

**Our Client**:
One of the largest Indonesian unicorns and leading technology company providing access for users to discover and purchase a wide range of transportation, accommodation, lifestyle activities, and financial services products in Southeast Asia.
- Responsible for executing, optimizing, and strategizing the App Install campaign.
- Track and measure all digital marketing metrics including, but not limited to, actual spend, conversion volumes, ROAS metrics, optimization per day, GDS, etc.
- Analyze a large set of data to identify market trends, user behavior, and insights for recommendation of marketing and business strategy.
- Perform ongoing keyword research, expansion and optimization on a weekly basis.
- Responsible in campaign execution in one or more display media sub-channels, e.g.
Facebook, Instagram, Google Display Network, Programmatic Media
- Analyze and assess the performance of online advertising campaigns and translate quantitative and qualitative data into insights and recommendations for revising the campaign strategy.
- Correlate quantitative and qualitative data to optimize new campaigns, taking into consideration consumer behavior, product selection, and potential revenue.
- Dual reporting line to Product Marketing Lead and Performance Marketing Lead.
**Requirements**:

- Formal education min s1 (any major is welcome, but applied math / engineering is preferred)
- Have at least 2-3 years prior experience in Digital Marketing including but not limited to Display Ad + SEM technical skills as well as supporting overall digital marketing in one company or more.
- Have a solid and proven track record in driving app install growth.
- Intermediate understanding of Digital Marketing Mix (including how it works on both app & mobile web + desktop)
- Analytical thinking & good numerical reasoning skills
- Have passion on digital marketing (FB and Google environment predominantly) & any new things related with Google & organic traffic channel
- In-depth experience with website analytics tools (e.g, Google Analytics, GSC, ahrefs, moz, etc)
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest google update, its feature and best practices in Paid Digital Marketing and its Performance optimization strategy
- Proficiency in Excel or similar data processing tool.
- Fast learner & like to challenge new things with Intellectual curiosity.
**Salary**: Rp800,000,000 - Rp1,000,000,000 per month

**Experience**:

- website analytics tools (e.g, Google Analytics, GSC, etc: 2 years (required)