Online Marketing Specialist - Remote

About Us:We are an exciting startup in the medical tourism sector, focused on delivering high-quality healthcare services internationally. With a growing marketing team, we are seeking an exceptionally talented individual to lead our lead generation efforts. We offer remote work flexibility.Position Summary:Key Responsibilities:- Develop Creative Strategies: Design and execute lead generation strategies that are innovative and stand out in the medical tourism market.- Optimize Online Presence: Improve our online presence through SEO, quality content, and active engagement on social media and health forums.- Identify Opportunities: Research and explore new lead generation opportunities in the medical tourism field, identifying market niches and key audiences.- Competitive Analysis - ability to do in-depth competitive analysis- Marketing Automation: able to research, understand and present innovative online marketing automation tools- Content Creation: Collaborate on the creation of relevant and valuable content that attracts and retains our audience.- Analysis and Measurement: Use analytical tools to assess the performance of strategies and make adjustments as needed.- Social Media Marketing - optimize social media profiles, promote contents on social channels specific to target audience, build healthcare communities- Community Building - build communities of targeted customers around their special medical treatment interests**Requirements**:- Proven experience in organic lead generation in the digital marketing field.- Prior 3+ years' experience as a content marketing, SEO, SMM or a similar role- Experience in digital marketing- Strong knowledge of SEO, social media, and content strategies.- Ability to communicate in English.- Creative mindset, results-oriented, and the ability to work autonomously.- Passion for innovation and continuous improvement.- An analytical mind with a problem-solving attitude- Experience with a content management system- Ability to meet deadlines