Offline Marketing Coordinator

**Requirements**
- Minimum 2 years of experience is mandatory in the field of marketing.
- Bachelor's degree in marketing/ communications or have experience in related fields.
- Target oriented and detail oriented.
- Must have strong analytical skills to analyze metrics and create reports.
- Strong proven leadership.
- Ability to comprehend and interpret competitor strategies and consumer behavior.
- Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills.
- Knowledge of traditional and digital marketing and content marketing.
- Have marketing skill in offline marketing (billboard, car advertising, etc) and are familiar in planning, calculate ROI.
- Having connections with offline marketing vendors is a plus.
**Jobs Description**
- Assist in the development and implementation of the company's brand strategy
- Evaluate and monitor offline campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
- Support the marketing department's initiatives with the planning, executing, and tracking of marketing activities such as billboard ads, car branding, and videotron
- Provide market research, forecasts, competitive analyses, campaign results, and buying habits in order to create new products or improve existing offerings
- Develop and manage all internal communication systems and Identify opportunities for continuous improvement in the marketing department
- Create, maintain and strengthen the organization's overall brand through all media avenues.
- Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management.
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
- Collecting customer feedback about existing products and services
- Continually develop new skills and expertise in communication and media planning
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
- Implement marketing plans that include print, broadcast and online content.
- Create branded advertising campaigns, and support the marketing and design teams by coordinating and collating content.