Marketing Manager

Develop and execute the vision and strategy to achieve business targets through customer-focused and data-driven marketing campaigns across all performance channels, including search, display, social, video, sponsored content, affiliate, and others
- Set and administer an annual marketing budget
- Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
- Manage and refine the organization's social media presence
- Manage and measure marketing campaign costs
- Report on the effectiveness of marketing campaigns using predetermined KPIs
- Conduct market research studies
- Engage & negotiate with media/ads agencies and secure agreements on the production of campaign/promotional materials
- Design and execute a comprehensive, blockchain-specific marketing plan to launch our products globally (Exchange token, NFT, Game, DeFi, Digital Banking, etc)
- Manage PR and Communications with the media and community in Indonesia
- Develop brand strategy, positioning, and messaging strategy across channels to drive market awareness, customer acquisition, and loyalty
- Identify value proposition, product positioning, and key messages, write creative briefs to ensure we produce best in class creative, which is consistent across all channels and resonates with consumers
- Build and deploy grassroots marketing programs to drive creators and players to our service
- Work with Community Management and Creator Relations to create and manage global events to drive new audience and increase engagement across the platform
- Drive and optimize our SEO strategy to reach the most relevant audience at the best time to grow our audience
- Analyze the performance of all marketing programs (including ads spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance
- Work with finance to plan and maintain marketing & advertising budget that prioritizes low-spend/high-impact campaigns

**Qualification**:

- 4+ years of experience in Marketing (brand management, digital marketing, social media marketing, campaign marketing, or CRM), preferably from a tech-startup/fintech/banking related business
- Demonstrate strong capability in leadership (able to build and develop the team)
- Excellent written & verbal communication abilities at the business level with strong presentation skills in order to represent the Marketing team in functional meetings
- Strong capacity planning and reporting abilities; strong commercial sense and logical thinking skills to think outside the box
- Ability to work in a fast-paced, deadline-driven, and challenging work environment
- Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions
- Have vast connections with influencers and key opinion leaders (KOL)
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practice
- Highly organized and detail-oriented
- Have a great creativity on creating a marketing plan and activities
- Have basic knowledge of cryptocurrency & blockchain technology
- Have basic knowledge of financial assets investment & trading

Jenis Pekerjaan: Penuh Waktu

Pendidikan:

- S1 (Diwajibkan)
Bahasa:

- English (Diwajibkan)
- Indonesian (Diwajibkan)