**Job Description**Marketing & Communication Manager
To develop and foster a positive image an relationship between the hotel and public, vendor, supplier, guests, clients and community
What's in it for you:
Employee benefit card offering discounted rates at Accor worldwide
Learning programs through our Academies
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
What you will be doing:
- Establishes an annual and fully integrated communications program with measurable objectives, strategies and action steps.
- Assists in the preparation, utilisation and update of an Annual Marketing Plan with the Director of Sales.
(include section of Public Relations Plan and Advertising Plan), broken down as necessary by division and/or department.
- Measures, interprets, priorities and evaluates the effectiveness of marketing communications activities through an ROI analysis and adjust as necessary.
- Develops and maintains active contacts with the press and key media people, and evaluates all media solicitations and exposures.
- Monitors all current attitudes and public statements concerning the hotel in foreign and local media.
- Ensures adequate targeted publicity and coverage of the hotel's positioning, promotional programs, corporate image building and other activities.
- Assesses advertising needs and opportunities for the hotel and obtains initial approval of local media campaign proposals from the Director of Sales & Distribution (DOSD) and General Manager.
- Ensures that all hotel advertising and collateral (local Food and Beverage, recruitment, etc.)
are of consistent high standards, and that they comply with HI's brand standards.
- Recommends and develops proposals and directs and implements below the line sales promotions, with external partners such as credit card companies, banks, department stores, airlines, etc.
to support the advertising and sales campaigns.
- Closely works with Director of Sales to maximize use of the targeted market information including customer profile, behaviour, and yield for the planning and evaluation of marketing communications.
Your experience and skills include:
Degree in Hotel Management school, or general Business school.
Knowledge of the concepts and evaluation of market analysis processes.
A clear understanding of hotel industry is necessary as well as analytical capabilities, experience in study cases, market research and studies with mathematical background;
Communication skills : PowerPoint, Word, Outlook.
Languages: fluent in the national language, and good level in English
Our team and working environment:
Dynamic working environment
Friendly and supportive team
Defined developmental career path
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Why work for Accor?
We are far more than a worldwide leader.
We welcome you as you are and you can find a job and brand that matches your personality.
We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
Do what you love, care for the world, dare to challenge the status quo!
#BELIMITLESS