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Marketing Communication Manager

Marketing Communication Manager
Company:

Batam Marriott Hotel Harbour Bay



Job Function:

Sales

Details of the offer

Marriott International portfolio of brands includes both JWMarriott and Marriott Hotels.

MarriottHotels,Marriott International’s flagship brand with more than 500 global locations, isadvancing the art of hosting so that our guests can travel brilliantly. As ahost with Marriott Hotels, you will help keep this promise by deliveringpremium choices, sophisticated style, and well-crafted details. With yourskills and imagination, together we will innovate and reinvent the future oftravel.

Batam is an island municipality of the Riau Islands Province of Indonesia.Located within the northernmost region of the country, Batam is also 20 KM offSingapore’s southern coast.

The 200 keys Batam Marriott Hotel Harbour Bay will be located on a waterfront siteadjoining the Batam Harbour Bay Ferry Terminal. On other sides, it will besurrounded by new-build commercial and residential. The site is within 3 KM ofmost of Batam’s industrial parks and major oil-and-gas-related companies. Theairport is 23 KM east of the site, or approximately 30-45 minutes by car.

Thehotel offers 3 restaurants and 3 bars and lounges, 5 function facilities with atotal event space of 1,720 SM. The Hotel’s ballroom – the second largest in thecity and centrally-located next to the Harbour Bay Ferry Terminal – has thepotential to be preferred venue for regional meetings, association gatheringsand social events. Recreation facilities include pool, gym and spa.

Thehotel is project toopen in Mid 2020.

JOB SUMMARY

Responsible for completing marketing plan for property.Manages all e-commerce opportunities.Develops a good working relationship with tourism bureaus and community leaders.

CANDIDATE PROFILE

Education and Experience

• High school diploma or GED; 2 years experience in the sales and marketing or related professional area.

OR

• 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.

CORE WORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals

• Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.

• Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.

• Maintains, updates, and manages all web sites.

• Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.

• Develops brochure and property collateral materials.

• Participates in all property imaging work (e.g., signage).

• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.

• Ensures consistent marketing message is communicated in all advertising and collateral efforts.

• Manages marketing budget throughout year.

• Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.

• Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.

• Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.

• Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

• Evaluates new marketing opportunities for the property.

• Ensures property is represented on all quality internet sites that have the potential of providing business.

• Works closely with respective Convention Bureaus and Chambers of Tourism.

• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.

• Develops strategic marketing plan for property, includes group, leisure and local efforts.

• Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities

• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.

• Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.

• Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.

• Works with media buyer to plan and execute advertising.

• Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.

• Assists property with materials, tracking/analysis and presentations to owners.

• Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.

Additional Marketing Responsibilities

• Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).

• Ensures that property is following all corporate marketing guidelines.

• Approves all invoicing through MarrCom office.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.


Source: Bebee2

Job Function:

Requirements

Marketing Communication Manager
Company:

Batam Marriott Hotel Harbour Bay



Job Function:

Sales

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