Marketing

DESKRIPSI PEKERJAAN Job Description: Able to develop and oversee marketing campaigns to promote products. The role of a marketing executive encompass creative, analytical, digital, commercial and administrative responsibilities. Will need to work closely with other employees in areas such as designer, production, sales and distribution.
Digital and online marketing
Also involve a great deal of digital and online marketing work, as employers will typically operate a website and social media accounts and responding to inquiries/replying on posts. As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click (PPC) and programmatic advertising. As such having a familiarity with and knowledge of digital and online marketing methods is beneficial.

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Key responsibilities:

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Marketing executives need to oversee many aspects of a campaign throughout the entire lifespan of a product. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities include:

overseeing and developing marketing campaigns
conducting research and analyzing data to identify and define audiences
devising and presenting ideas and strategies
promotional activities
writing and proofreading creative copy
product presentation
maintaining websites and looking at data analytics
organizing events and product exhibitions
updating databases and using a customer relationship management (CRM) system
coordinating and manage internal marketing
monitoring performance
managing campaigns on social media and all ecommerce sites
create monthly social media content
doing live instagram and other live eCommerce platforms
able to live posts on a regular basis

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Key Skills Required:

Good teamwork skills
Communication skills and networking ability
Adaptability
Strong attention to details
Good organization and planning skills
Creativity and writing skills
Commercial awareness
Numerical skills
IT skills