ResponsibilitiesAccount Management- Manage and grow post-sale client relationships with key agencies in the SEA market.- Provide best-in-class service to our Agency partners and all internal teams supporting them.- Support and work with the sales team on pre-sale pitch strategies.- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team.- Develop insightful industry and product specific case studies and playbooks based on client success. Drive Product Adoption- Partner with internal stakeholders to Build & Deliver 'Agency Success Programs'.- Establish the strengths of TikTok's product in the eyes of Agency Partners.- Serve as an external product consultant educating clients and agencies on product solutions and best practices, and ultimately drive deeper product adoption. - Maintain up-to-date knowledge of TikTok’s features and ad units.- Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns. Campaign Management- Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization.- Monitor and analyze ad campaigns and proactively take initiative to improve results.- Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution.- Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign.- Analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to improve our advertising offerings. Additional Responsibilities- Share marketplace feedback and guide our advertising and product strategy.- Collaborate with internal stakeholders to develop best in class playbooks, strategies, processes.Qualifications- At least 3-5 years of experience in account management/client services roles with a demonstrated knowledge of digital media platforms, advertising KPIs, and cross-vertical knowledge. - Extremely strong communication skills with the ability to educate and influence an audience. - Experience in campaign management and set up.- Experience managing branding and performance advertisers with complex and scaling challenges. - Working knowledge of Microsoft Office: PowerPoint, Excel, and Word – Keynote knowledge a plus.- Exceptional verbal and written communication skills and ability to effectively translate technical language to non-technical stakeholders.- Excellent active listening skills and proactive about collaboration.- Creative and strong problem-solving skills.- Ability to analyze data and identify insight with impeccable attention to detail.- Highly organized self-starter, motivated to learn and proactive in taking up complex projects that help drive product understanding and client growth strategy. - Have a passion for TikTok.- Business proficiency in English.- Experience working with or for leading regional media agencies focused on branding and/or performance (biddable) campaigns on leading social and search platforms. - Experience with ad verification partners (IAS, DV, MOAT) – campaign optimization based on internal and 3rd/4th party data.- Experience with Mobile Measurement Partner and Pixel Set Up and Troubleshooting.- Experience building strategic programs aimed at driving education and product adoption. - An additional SEA language is a plus.- Experience diagnosing and solving technical problems with product and engineering teams.
