Create social media campaigns around a unique vision, draft proposals for this campaign, and decide on KPIs to measure the campaign's success.
- Reach out to the influencers the brand will partner with
- Provide assistance when an influencer is creating content i.e provide guidance or a creative push in the right direction
- Once content is published, track success and share it with the rest of the team
- Build a list of contacts and maintain regular communications for influencer collaboration
- Ensure influencers are receiving thorough information and feedback
- Keep up with the latest trends on social media and within the influencer community
- Capitalize on trends before anyone else and create content just as the trend is taking off
- Develop an attractive commission scheme for KOL/KOC to grow the social sales channel and build a community of fans and followers
- Tap and coordinate with Smartfren and Sinar Mas physical stores to be integrated with Lifestyle Commerce to promote O2O sales
- Manage QR Code generation and update for physical stores that are part of O2O sales
- Achieve SF target commission from KOL/KOC performance and growth
- Responsible for Influencer Marketing strategy and managing evangelists and KOL/KOC to amplify the brand, generate conversions and create fanatical customers
- Responsible for managing the end-to-end operations of a brand's influencer marketing campaigns.
Builds a team of influencer partners for the brand, manages communications, and coordinates with the rest of the marketing team to get maximum impact for their influencer campaigns.
- With a deep understanding of the influencer marketing landscape and a desire to build relationships for brands.
- Works with Product.
Commercial, BI, and Marketing teammates to align Influencer Marketing strategy with hero products, content, themes, and campaigns
- Aligns strategy with SF Brandcom and leverages KOL Management for potential brand promotion extension of Smartfren.Shop
- Works with Product and Commercial in hitting UV and conversion initiatives through the use of social media and live streaming platforms
- Works with Partners to leverage evangelists to promote LC products
- Formal Education: S1
- Bachelor's Degree in Marketing, Communication, public relations or similar field
- Min.
2 years experience in the e-commerce industry, preferably in the lifestyle field
- Min.
1-year experience as team lead/supervisor/manager &managed team
- With experience in Influencer Marketing and UGC
- Reports to the Marketing Lead
- **Knowledge of social media -**working knowledge of all top social media platforms & any advertising options these social media platforms have.
- Know how to optimize content for each platform, &how to market our brand w/ each platform's unique features.
- **People skills -**develop relationships &network w/ influencers, negotiate brand deals &partnerships
- **Mediation -**Able to find common ground b/w the influencers and the brand.
- **Master communicator -**strong writing & interpersonal skills
- **Able to multi-task -**track multiple conversations with influencers in order to provide them with the answers they need to keep the ball rolling.
- Promote LC Products in a very noisy and competitive world of social
- Swaying influencers to join the LC bandwagon