Indonesia Marketing Lead -Nothing

Get AI-powered advice on this job and more exclusive features.Direct message the job poster from NothingHere at Nothing, we're building a world where tech is fun again.
Remember a time where every new product made you excited?
We're bringing that back.To get there we're gathering the creative and the curious.
Those that are passionate enough to question the old and embrace the new.
In return, you'll be part of a movement.
Contributing to a global ecosystem of products that bring joy to people's lives.In four years, we've sold over 7 million products worldwide including Phone (1), which was listed on Time Magazine's Best Inventions of 2022 for Innovative Smartphone Design.
In 2024, we launched our third and fourth smartphones, as well as a new audio lineup, including our debut in Open Sound Technology: Ear (open).Alongside our core product range, we also have CMF by Nothing.
A sub-brand dedicated to making great design more accessible without compromising on quality and innovation.Everyday at Nothing we share an optimism that we're making a difference to the world.
If that sounds like something you'd like to be part of, read on...Our CultureRadical spirit drives everything we do and spans seven offices around the globe.
Our 4 core values sit at the heart of everything we do:Be the change - we are proactive, action orientated and drive change, stepping outside of our comfort zonePride in the product - we obsess over detail, always improving and staying curious about tech and the worldThrive on Diversity - we welcome differences, listen & communicate with respect and collaborate to build strong teamsSurvive - we empower everyone to act as an owner and understand the business as a whole which leads to delivering exceptional resultsWe are an equal opportunity employer and will always promote a more diverse and inclusive environment.
We are committed to being a welcoming employer for all candidates.The Role:Ready to shape the future of tech culture in Indonesia?As the Indonesia Marketing Lead for Nothing, you'll define how our brand connects with a new generation of users.
You'll be at the forefront of building our presence in Indonesia, leading a growing local team and turning our bold vision into reality.Your mission?
Make Nothing the most talked-about tech brand in Indonesia.
This role isn't about following the rulebook.
It's about taking smart, calculated risks that stand out.
You'll create social-first campaigns, forge influential partnerships, and grow our story through earned media, all while staying true to our mission of making tech fun again.You'll collaborate closely with regional and global teams, using Indonesia as a launchpad for new creative ideas.
If you thrive in fast-paced environments, believe in the power of brand, and want to help build something iconic from the ground up, this is your moment.Responsibilities:You will ensure the Nothing brand is consistent across Indonesia laddering up to our global marketing strategy.
You will deliver impactful campaigns that increase awareness, build community, and position our brand in pop culture.
You will also play a pivotal role in managing regional publicity, social media and event marketing,Co-own business goals and work closely with leadership to achieve company objectives.Be the owner of the country's marketing budget & be responsible for the marketing performance portion of Indonesia's success.Own Indonesia's marketing initiatives (Influencer Marketing, Public Relations, Digital Marketing, Advertising, Offline Activations), to drive brand awareness, sales across our product portfolio and integrate the brand into pop culture.Lead and mentor the marketing team, fostering a collaborative and creative environment.Align regional initiatives with global objectives by ensuring cohesive branding, efficient asset creation, and partner satisfaction.Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.Must Haves:Extensive marketing experience (8-10 years) and previously been in a leadership role (3 years in a leadership role).Good knowledge of local market trends and consumer behavior, particularly younger generations.Demonstrated ownership capabilities and entrepreneurial mentality and a builder's mindset with a passion for challenging the status quo and creating something iconic.Proven success in executing marketing budgets effectively and achieving desired outcomes.Proven track record in organic social, earned media, and influencer partnership initiatives on a limited budget.Regional Marketing Experience in Indonesia, skilled at localizing global strategies while maintaining brand consistency.Native Bahasa speaker with proficiency in English.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesTechnology, Information and InternetReferrals increase your chances of interviewing at Nothing by 2xGet notified about new Marketing Specialist jobs in Jakarta, Indonesia.Product Marketing Manager, Southeast Asia YouTubeCentral Jakarta, Jakarta, Indonesia 3 weeks agoCampaign Operations - Marketing, ShopeeFoodAssistant Manager, Omni Channel ActivationFreelance KOL Specialist (Hybrid Working Mode)Marketing General Insurance (Talent Pool)Content & Engagement Project - MarketingWe're unlocking community knowledge in a new way.
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