Responsible for the end-to-end process of consumer buying (e.g.
Acquisition, Retention, Engagement, etc)
Uses data to identify potential opportunities to improve customer experience
Plan and execute thematic campaigns across the onsite platform, socials, and paid channels
Generate and compile weekly post-mortem data to measure performance and be able to come up with improvements and action points
Work very closely with the creative team to exercise brand guidelines in marketing collateral to be used across different marketing channels
Collaborate closely with all relevant in-house merchandiser teams for new collection launches, daily flash sale, and other form of campaign
Min.
1 - 2 years experience working in marketing or campaign team for FMCG or Ecommerce
Experience in an analytical, result-oriented environment with external customer interaction
Eperience in managing end-to-end campaign planning, execution, monitoring, and report
Strategic, analytical and creative thinker who's comfortable in presenting ideas and design solution
Manage multiple projects, and balance competing priorities in a rapidly changing environment
Maintain control over projects/responsibility under mínimal supervision
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