Main purpose of the job:
The Dynamic Audience Specialist is the champion & custodian of the use of Unilever-owned 1st party data and segmented audiences to drive better reach and engagement across Unilever’s brands and categories. You will be responsible for ensuring the smooth operations of collecting, profiling and executing audience data – both digital IDs (cookie & device IDs) as well as directly addressable data (emails and phone numbers), to give Unilever a competitive advantage in our media targeting and 1:1 channels. You will work alongside Brand and Category teams, Marketing Operations, 1:1/CRM leads and local IT to do so. You will be responsible for building a strategic data driven marketing roadmap and audiences across priority brands to drive the increased acquisition and use of consumer data to create effective and engaging consumer experiences. You will be responsible for embedding the use of Unilever owned audiences in marketing activities and ensuring that all briefs completed deliver maximum business value to Unilever.
Primary Responsibilities
Plays a leading role in digital transformation by supporting brands on their data driven marketing activities e.g. advising on their data strategy, educating/inspiring them on the practicalities and potential of the use of (1st, 2nd, 3rd party) consumer data to drive DDM, sharing best practice case studies
Partner with brands to create new use cases mechanisms, consumer journeys, data driven campaign briefs and audience insights
Act as the Subject Matter Expert for capturing, analysing and leveraging the Audience Marketplace
Responsible for local execution of Unilever’s 1st party audiences – using tools such as Data Management Platform (DMP) for digitally identifiable data and the Customer Profile Store (CPS) & Dataiku for the use of directly addressable data
Work with related parts of the Unilever Cloud tech stack & other tools, for example, Adobe Analytics, Adobe Target, Adobe Campaign Solution, Google Analytics
Secondary Responsibilities
Be seen as a trusted advisor to key business stakeholders on data driven marketing - working closely with agencies, Media, IT and Legal
Embed best practice and champion data standards into the business and be an advocate for improving data governance and quality
Be a conduit for local Brands to access global expertise in all areas of data driven marketing including technology, analytics, security, privacy to the brand teams
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
