In this role, you have the opportunity to
Be responsible for managing Philips’ media strategy for regional & few markets in the APAC region, aiming to enable highest positive impact to the brand and sales, both for long term and short term. The scope is including the strategic planning & defining of buying requirements (both B2C & B2B) with a strong focus on digital performance media for the specific countries in co-ordination with Philips media agency partner and in-house media team. As part of the Digital Marketing and E-Commerce (DMEC) hub, be the single point of accountability’ vis-à-vis Philips media and the ‘one face’ to our media partners in countries.
You will also have the opportunity to work closely with local and global media stakeholders. global media partners and agencies to plan and drive media performance & critical capabilities including contributing to transformational programs such as the further scaling of in-house media capability.
You are responsible for
Managing the media process and strategy in the markets/countries, cross business clusters & brand, including: ? Recommend the right strategy for the marketing activation both online and omnichannel campaign. Localization of global media briefs and translating them in local market briefing for global or regional marketing campaigns. Guiding marketing managers to translate their business needs in a fit-for-purpose media brief.? Approving media plans ? Identifying & leveraging cross-Philips synergies ? Managing the local PO & invoicing approval process concerning media.? Managing the ongoing tracking of media performance during the campaign and post-campaign evaluations including all touch-points, to enable analysis, feedback and continuous improvement. Keeping record of market and country media spend reporting? Working with central media team at key stages ? Main market point of contact for global Philips internal media and partnership leads and in-house media teams concerning media.? Managing the local relationship with the media agency & partners, as well as in-house media teams.
To succeed in this role, you should have the following skills and experience
8-10 years of experience in planning and managing media on agency side and corporate.? Strong experience in planning and management of traditional media, digital media/social media and performance marketing. ? Detailed understanding of key media channels such as SEA, Programmatic, Social, Affiliate marketing, OLV, major e-commerce media ecosystem and in general online channels.? Proven track record in managing up cross-channel media performance client-side and agency side.? Strong experience in managing relations with media agencies and partners.? Strong business acumen, P&L responsibility experience is an advantage. ? You are an entrepreneurial and results-driven personality who is highly analytical with strong strategic thinking. ? Excellent project management skills. ? Very good communication skills on senior management level. ? Demonstrated track record of successful ability to manage large and complex media budgets, strategies and agencies. Strong command of written and spoken English Ability to converse in one of the following languages will be an added advantage: Thai, Vietnamese, or Bahasa
In return, we offer you
A meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines.
Why should you join Domestic Appliances?
Philips’ Domestic Appliances business is a global leader?with EUR 2.3 billion in sales in 2019?in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Perfect Care Steam Generators, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world.
In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, as it is not a strategic fit for the company’s future as a health technology leader, and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves.
In its 128-year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company’s successful track record in managing complex change of this scale. Such transformations offer unique opportunities for employees to ‘make their mark’ and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers
