Who we are:
Vbrick enables organizations to leverage the power of video to engage, empower and transform. Our industry leading Rev enterprise video platform is a complete solution for businesses to capture, manage and securely distribute live and on-demand video globally at scale to any device. The world's most widely recognized brands adopt Vbrick solutions to overcome network complexity and risk to meet critical live video needs from CEO all hands meetings to team broadcasts and to support innovative uses of on-demand recorded videos for sales, marketing, training, compliance, security, and user generated content. Vbrick solutions integrate with and complement unified communications systems and provide the analytics and intelligence to maximize return on video investments.
Title: Director, Product Marketing
About the Job:
This role will be responsible for telling the market (and company) the story of the product. As chief product advocate, this role is responsible for understanding the product feature set and its benefits and clearly articulating the value proposition delivered through innovative and compelling deliverables such as messaging, marketing collateral, sales materials and thought leadership content. This is a key role for Vbrick's go-to-market team and will work collaboratively with Sales, Partner, Product Management, Marketing Communications, Demand Generation, and other teams to drive growth and customer success.
This position can be located near our Herndon, VA office or can can be remote on the East Coast.
What you'll do:
Messaging: Develop product positioning and messaging that differentiates the product in the market
Content: Create content (e.g. data sheets, infographics, solution briefs, white papers, user guides, web tutorials, web content, presentations, sales documentation, product videos, website copy, blog posts, release announcements) to articulate the benefits of the product to the world.
Sales enablement: With the Product Management team communicate the value proposition of the product to the sales team and develop the sales tools and training that support the selling process of the product. Assist sales on calls when appropriate to provide deeper dives into the product.
Partner: With the Business Development team communicate the value proposition of the product to partner sales teams and develop the content and tools to enable partner sales teams.
Product launch: Plan the launch of new related products and releases and manage the cross-functional implementation of the plan with Product Management
Customer Intelligence: Be the expert on buyers of the product, how they buy and their buying criteria
Market/Competitor Intelligence: Be the expert on competition. Follow and analyze market trends to position the product and identify new required capabilities.
Awareness: Support awareness and educational activities including webinars, events, demand generation, and customer case studies. Speak and present both internally and externally to promote the story of the product
Demand Generation: Work with demand generation to ensure content needs are being met and to define programs to promote product and its value proposition and benefits to target markets.
What you'll bring:
Bachelor's degree in Marketing, Communications, or a technical discipline or equivalent business experience
5-8 years experience in marketing enterprise software.
Experience in managing major product releases within an enterprise software company
Proven success in translating technical elements into business value messages and to create and execute product marketing strategies and materials for enterprise software
Experience in market analysis and segmentation
Able to communicate persuasively and precisely - excellent written and oral communication skills
Self-starter who truly enjoys working in a fast-paced software environment with a drive to take on new challenges
Ability to work independently and proactively in a dynamic and aggressive high growth environment
Creative and analytical mind and strong quantitative skills
Knowledge of CRM and marketing automation applications.
A little about us:
Casual and flexible environment to encourage creativity and collaboration
Flexible hours and 4 weeks of PTO to enjoy life!
Competitive compensation, stock options and generous benefits
Vbrick is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
