Digital Marketing Manager

**Key Responsibilities**:

- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
**Requirements**:

- Graduate degree in marketing or a related field
- Proven working experience in digital marketing minimum 4 years' experience
- Demonstrable experience leading and managing SEO/SEM, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture similar tools)
- Strong analytical skills and data-driven thinking
- Experience in setting up and optimizing Google Ads campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Must be able to communicate in Bahasa and English