Digital Marketing And Social Media Specialist

Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.
Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
Assisting the creative team with the design of promotional materials.
Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
Utilizing SEO methods to increase site traffic.
Suggesting new ways to promote company offerings and to reach consumers.
Conceptualize visuals based on requirements
Prepare rough drafts and present ideas
Develop illustrations, logos and other designs using software or by hand
Use the appropriate colors and layouts for each graphic
Work with copywriters and creative director to produce final design
Test graphics across various media
Amend designs after feedback
Ensure final graphics and layouts are visually appealing and on-brand
Manage and oversee social media content
Stay up to date with the latest social media best practices and technologies
Use social media marketing tools such as Buffer
Work with copywriters and designers to ensure content is informative and appealing
Collaborate with Marketing, Sales and Product Development teams
Communicate with industry professionals and influencers via social media to create a strong network