Digital Analyst

Main purpose of the job:

The Digital Analyst in the Digital Hub is responsible for supporting brand teams in the definition and implementation of measurement strategies, producing meaningful marketing KPI insights and delivering cross-channel performance reports with actionable insights. The role will also involve providing insights to drive campaign optimisation. The successful candidate will have an excellent, in-depth level of knowledge of digital marketing, along with experience in strategic and analytical management of digital campaigns.

Primary Responsibilities

Analyse data to provide learnings and insights for optimisation on cross-channel campaign performance, alongside Media agency

Construct and run market’s digital learning agenda to measure ROI of DDM

Present actionable insights and recommendations to stakeholders in weekly Data Thirstday meetings & quarterly Digital Hub townhalls

Lead and build data partnerships with existing and new partners

Develop 1:1 marketing channel capability via Whatsapp, supporting growth of Unilever Home Delivery (UHD)

Secondary Responsibilities

Actively participate in local and global communities of best practice

Create and share learnings via regular case studies and newsletter

Develop & maintain audience insights marketplace in conjunction with PDC & Audience Specialist

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.