Data Analyst (Marketing Team)

Fulltime, Permanent Client: Game Advertising Agency based in Singapore Location: Onsite, Bali Responsibilities : ? Perform marketing analysis to evaluate campaign performance, user acquisition, and retention efforts.
? Conduct cohort analyses to understand customer behavior, churn, and lifetime value across marketing initiatives.
? Utilize Tableau to create dashboards and visualizations that provide insights into key marketing metrics.
? Monitor and analyze metrics such as ROI, CPA, CAC, LTV, and conversion rates, providing actionable recommendations to stakeholders.
? Work closely with the marketing team to design and implement A/B tests for continuous optimization.
? Collect, clean, and manage data from multiple sources to ensure accuracy and reliability.
? Provide detailed reporting and insights for marketing strategies, including digital advertising and CRM campaigns.
? Collaborate with cross-functional teams to align business objectives with data insights.
Requirements ? Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.
? 2+ years of experience in marketing analytics, preferably in the mobile advertising or gaming industry.
Skills and Expertise ? Proficiency in Tableau for data visualization and storytelling.
? Strong experience in marketing analysis and cohort analysis.
? Excellent Excel skills; experience with SQL for querying large datasets.
? Understanding of marketing platforms such as Google Ads, Facebook Ads, or programmatic advertising tools.
? Strong analytical mindset with attention to detail and a problem-solving approach.
? Solid communication skills to translate complex data into clear and actionable insights for non-technical stakeholders.
? Experience with Python or R for advanced data analysis.
? Background in user acquisition, growth marketing, or performance marketing.
? Familiarity with CRM tools and customer lifecycle analytics.
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