As a CRM and Marketing Performance Manager, you will be part of the marketing team driving the development of campaigns. Your role is to develop CRM marketing programs across SwipeRx user lifecycle, all the way from New User to Loyal Advocate. You will work across creative, marketing and data-driven teams to plan, develop, and orchestrate campaigns across all customer communication channels (i.e. Email, Mobile Push Notifications, SMS, Whatsapp, Social Media integration, others). In addition to that, you are also responsible for planning, managing and implementing events in the SwipeRx app, in order to measure the effectiveness of campaigns.Responsibilities:Customer Relationship ManagementIdentify opportunities for growth and optimization, present strategic recommendations, best practices and initiatives that can be scaled regionally when it comes to CRM / Business Analytics.Plan, set-up and optimize evergreen and seasonal CRM campaigns. Adopt a customer-first mindset, conceptualise content ideas and work closely with creative teams to actualise them into customer journeys and campaignsKeep optimizing evergreen CRM journeys and Assist in the delivery of personalization strategy and roadmap through CRM platform and other relevant marketing platformsPerform and enhance audience analysis through data collected across platforms to understand user behavior/engagement across the customer journey to deliver an optimized communication planManage all aspects of the email/in app pushes and notifications life-cycle, from prospecting to engagement, nurturing, and re-engagementSupport and implement the migration of our current CRM platform to a new CRM platform.Formulate plans and recommendations to continue driving campaigns via CRM to increase MAU, GMV and overall user engagement.Exploring innovative ways to drive greater conversion through navigation of content formats, mechanics, and user funnelsWork with stakeholders to drive integrated marketing campaigns across channels (email, push notification, in-app notification, whatsapp, LINE, SMS, FB messenger, etc)Track, measure, and report on performance of these customer communications, design and conduct A/B tests for iterative optimisation and improvement (E.g. subject lines, sales copy, send timing and frequency)Business Analytics/ Technical supportHave the technical knowledge to set up, implement and track specific events across the user journey in the app, to track GMV and conversion ratesMonitor and optimise channels and campaigns to achieve business objectives around quality and scaleReport on key metrics, learnings and marketing campaigns with stakeholdersBe the digital expert for local and digital marketing teams to setup, monitor, optimise campaigns.Review new technologies and keep at the forefront of email marketing developmentsRequirements:5 years in a digital marketing role managing CRM/Email/Apps/Business Analytic ToolsAt least 3 years or more experience working in highly analytical and fast-paced environments such as top agencies, management consulting or digital/ecommerce companies. Ad tech/performance advertising is a plusStrong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategiesExperience in e-commerce or digital marketplacesFamiliar with app user acquisition and basic tracking/attribution logic and tech platformsExperience in media and campaign planning, execution and presentationAbility to troubleshoot and problem solve in a fast-paced environmentProficient in web analytics and reporting tools (Google Analytics, or similar) with understanding of ROI and web conversion metricsExperience managing vendors / partners to ensure timeline is met and output is optimized with key focus on driving business performance in the most efficient approachPrior experience in Marketing Cloud / CRM platforms (i.e. ideally Braze, salesforce, oracle,etc)Possess excellent communication skills (verbal and written)Fluent in writing and speaking EnglishSelf-starter with a great learning attitude, able to learn and pick up new capabilities fast
