An exciting CMO job has just become available at a one of the fintech companies in Jakarta.
About the CMO Role:
As a CMO, you will play a significant role and be responsible for the commercial performance of marketing departments, specifically the performance of "online channels", through the specific results of systematic campaigns and overall measurement.
Key Responsibilities:
Work with the regional performance marketing team to align regional and local marketing strategies
Drive revenue, achieve targeted ROI and maintain positive KPI trends; determine daily, weekly, monthly, and quarterly and annual revenue forecasts and budgets
Evaluate KPIs of all marketing channels (display, video, retargeting, in-app marketing, referring partners, social, email, SEM, SEO, etc.) by channel dine-in, takeaway and delivery and determine necessary adjustments to optimise overall marketing effectiveness in line with budgeted marketing spend
Evaluate search marketing and optimising keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
Work closely with the media agency to achieve objectives
Plan push notifications, SMS and email marketing calendar and in close cooperation with CRM marketing. Measure results and ROI of these campaigns. Build an email-target database and define opportunities to grow the size of the database
Work with the brand, product and channel marketing team to create aligned consumer communications across all channels (online, offline, in-store) and to ensure both strong commercial and consistent brand messages
Work with the IT and tech team on web commerce and app campaign calendars, detailing the timelines of tactical promotions, along with other campaigns
Optimise the website: define opportunities on site (structure) and content to drive search engine optimisation
To succeed in this CMO role, you must have at least five years of experience within e-commerce roles and be ready to step up.
Key Requirements:
Bachelor’s degree in marketing, communications, advertising or related field (or equivalent commercial experience) with five years in e-commerce retail experience, either on media agency or client side
Detailed understanding/knowledge of organic search (required), paid search (required), sales conversion (required), promotions, loyalty programmes, etc.
Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Search Ads, etc.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Good understanding of mobile attribution tools and its customisation possibilities (custom dashboards, API modification, etc.)
Understand the basic of mobile app fraud methods and its monitoring tools (e.g. Appsflyer Protect 360 or Adjust Prevention Suite)
Good understanding of MMP, Google Analytics, AppAnnie, Firebase, Google Tag Manager, etc.
Strong analytical skills and data-driven thinking
Highly motivated, open-minded and able to work in a fast-paced environment
Up-to-date with the latest trends and best practices in online marketing and measurement
Used to working with huge amount of data and able to perform spreadsheets-based formula to translate campaign data to actionable insights
Experience handling programmatic ad buying (e.g DV360, The Trade Desk), ad server, verification tools is a plus
This prominent company needs no introduction and is recognised as one of the biggest fintech in Jakarta. They maintain the quality of the product to each client, which has lead them to their current success. If you are confident and have can-do attitude, the potential rewards are significant.
If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this excellent CMO role.
Apply today or contact me to discuss this new opportunity.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
