Basic Purpose of the Job*
A brand managerdraws and updates mid-long term brand vision, goal, objectives andSTRATEGY. It also leads the operational activities of building and managing solidnew product pipelineplan through collaboration with R&D; and operating brand equity building activities mainly throughbrand communication plan(media/PR/Digital). Finally, it assumes responsibility to assure all activities meet the brand strategy and achieve the annualbudget (P&L).
CORE BRAND/BUSINESS ACTIVITY:
Establish and update mid-long term brand visions, goal, objectives and strategy.
Deliver annual budget.
Effective manage the brand both internally and externally.
BRAND MANAGEMENT:
Deliver brand marketing plan to grow the business – including brand communication, and media plan.
Ensure marketing actions to secure the planned sales by working with trade marketing team (TSM).
Assure the congruence of all brand activities to foster strong brand.
NPD (new product development):
Develop solid product pipeline plan with R&D in timely manner based on consumer needs.
Develop product concepts with clear proposition and claims.
Lead business side of NPD management - scheduling, forecasting, internal approval, etc.
Deliver package design.
Pursue consumer research and define the project direction.
Contribution to the team and division:
Team development:
Provide strong leadership on a brand team; not only marketing but includes TSM, R&D and others.
Manage and develop assigned ABM.
Organization Process:
Lead and facilitate cross functional projects to improve operational efficiency and capability.
Interfaces(e.g. with other functions or business units)*
Trade Marketing, R&D, Medical ,Regulatory, Sales, SCM, CHC management, Global Strategic Marketing.
Required Education
Degree / Education
Academic education, preferably business administration
Major / Focus
Ideally: Marketing, Psychology, Behaviour science, Economics, etc.
Required Capabilities (Skills, Experience, Competencies)
Marketing management – market analysis, strategy development, consumer communication development, media planning, sales forecasting,
Project management.
Leadership and team management
Creativity or Creativity management
Required Skills
Business Foundations -accounting basics, basic statistics
Language Skills & Proficiency
Native level Japanese / Fluent in English
Diversity und Inklusion sindin den Grundwerten von Sanofi verankert und spiegeln sich in unserer Arbeitsweise wider. Wir respektieren die Vielfalt unserer Belegschaft in Hinsicht auf ihre Herkunft, Erfahrungen und Lebensweisen. Wir erkennen die Bereicherung, die diese Vielfalt birgt, und fördern Inklusion sowieeine Arbeitsumgebung, in der diese Unterschiede sich weiter entwickeln können, zur Stärkung des Lebens unserer Mitarbeiter, Patienten und Kunden.
